So in an effort to improve my subscriber conversion rate on my landing page, I decided to implement Google Website Optimizer and do A/B split testing on the original landing page plus two variations.
After implementing this however, my the guy monitoring my adwords sent me a message saying that my quality scores are falling because of the automatic redirection caused by Optimizer and that my "cost per coversion" would go higher and higher by each passing day.
This doesn't make sense to me that Optimizer would hurt my adwords quality and/or cost. Am I missing something? Am I doing something wrong here?
If anyone has knowledge or experience with this, I'd really appreciate your input.