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Google Incorporating Site Speed into ranking factors

by Underground SEO
5 replies
  • SEO
    • |
Hi warriors,

Just in case anyone missed Google's annoucement recently that they are offiically incorporating site speed into their ranking factors.

For those of you who are worried that your site is too slow and may get knocked or if you just generally want to make your website as quick as possible then there are several things that you can do to improve the speed of your web pages:
  1. Choose a fast and reliable web host with a good connection to the Internet. A "cheap" web host could cause problems.
  2. Combine external JavaScript code files into one file. The fewer files the server has to request, the faster your web pages will load.
  3. Compress your JavaScript code to make the JavaScript file smaller.
  4. Combine external CSS files into one file and compress your CSS files.
  5. If your web server supports it, enable gZip compression (your web host can do that for you).
  6. Use as few images as possible on your website and compress your images. Most graphic tools enable you to choose the compression rate when saving an image for the web.
  7. Put tracking codes and other JavaScript snippets at the end of your web pages.
Thanks,

Ben.
#factors #google #incorporating #ranking #site #speed
  • Profile picture of the author paulgl
    Site speed will never trump relevance. This topic has been visited.
    You need to read the real google post:
    While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven't seen much change to your site rankings, then this site speed change possibly did not impact your site.
    Paul
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  • Profile picture of the author Underground SEO
    I know what you are saying and I read the official google post, however if you are that 1% that is affected then it affects you greatly. I also never mentioned that it would be more important than relevance, I think most people appreciate that it will be a minor ranking factor, but one that could push some people a little higher.
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  • Profile picture of the author bgmacaw
    I like how everybody is in a tizzy about this and is spending time 'optimizing' their sites for 'speed' rather than getting links and otherwise promoting sites.
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    • Profile picture of the author Tom Goodwin
      Originally Posted by bgmacaw View Post

      I like how everybody is in a tizzy about this and is spending time 'optimizing' their sites for 'speed' rather than getting links and otherwise promoting sites.
      Didn't you see the press release? site loading speed is now more important than backlinks
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  • Profile picture of the author Tom Goodwin
    Originally Posted by fryerben View Post

    Hi warriors,

    Just in case anyone missed Google's annoucement recently that they are offiically incorporating site speed into their ranking factors.

    .
    I guess this is for everyone that missed the 100s of posts on this in the past 6 months or so :rolleyes:

    In any event, just because Google says it will be a ranking factor, it is anyone's guess as to how much, if any, actual impact this will likely have.

    IMHO, unless you have a site that loads godawfully slow, I wouldn't worry about it.
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