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Adwords - Still struggling with quality score...

by DaWarrior
10 replies
  • SEO
    • |
No matter what I do I still get like a 3-4 quality score.
I recenlty converted to a wordpress theme.
I make the landing page with 6-7 EXCAT keywords in the page and include term/about/contact etc...
I also included the All in one SEO plugin and added the info there also.
But still get bad quality scores.

I am almost to the point to hire someone.
Anyone help?
#adwords #quality #score #struggling
  • Profile picture of the author Mohammad Afaq
    I haven't used adwords in the past so I can't really give you any tips but this might be helpful.

    How do I improve my keyword's Quality Score? - AdWords Help

    EDIT: One thing I heard is that you should have the keywords you are advertising for in your ad and also on your landing page. Are you putting your keywords in your ads?
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    “The first draft of anything is shit.” ~Ernest Hemingway

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    • Profile picture of the author DaWarrior
      I sent you a PM which i may be interested in some PPC help.
      Or if any others provide a PPC service for a newbie.
      Thanks


      Originally Posted by mohammad111 View Post

      I haven't used adwords in the past so I can't really give you any tips but this might be helpful.

      How do I improve my keyword's Quality Score? - AdWords Help

      EDIT: One thing I heard is that you should have the keywords you are advertising for in your ad and also on your landing page. Are you putting your keywords in your ads?
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  • Profile picture of the author Lucid
    QS is all about increasing your CTR and having relevant keywords. Check my Adwords FAQ for more. I'm available should you decide to hire or check out my book.
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  • Profile picture of the author binko
    It's very important to have congruence between:
    - Keyword you bid on
    - Adwords Ad copy
    - Landing page

    You don't mention your Adwords ad copy, does that also contain the keywords?
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  • Profile picture of the author spartanic
    One thing to keep in mind. If your bounce rate is extremely high for a certain keyword then google slaps you with a low quality score on that keyword. Check your analytics to confirm this.
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  • Profile picture of the author Bruce NewMedia
    The biggest clue I've experienced about Quality Scores is the congruency between the Keywords in the ads, and the keyword phrases on the landing page. If those are matched, scores tend to be better (usually at least a '7' out of '10'.)

    Whenever I tried to get by with sort of related terms but not EXACT MATCH, scores dropped to "5" or even "4"s.
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  • Profile picture of the author DaWarrior
    Anyone here offer adwords support to help my score?
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  • Profile picture of the author Vikram73
    Before you shell out for a consultant try this out & I hope this helps. I generally run with a quality score of 7-10 on my campaigns BTW. Here's my check list:

    - Terms of Service Page
    - Contact Us Page
    - Outbound Links
    - Affiliate links are cloaked (and no - Google can't tell)
    - Keyword relevant pages
    - Sitemap accessible

    Then I create an ad group for each ad and each keyword. So if I want another keyword - that means another ad means a new ad group.

    I also would recommend you look into something that will auto-generate your landing pages based on the keyword.

    Also - one last tip is if you want to raise your quality score run the campaign with some provocative text (product name + fraud/scam) and as your click throughs rise your quality score will also.

    -Vikram
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  • Profile picture of the author Lucid
    Terms of Service Page: Good to have but has no effect on QS.

    Contact Us Page: Also good to have but also has no effect on QS.

    Outbound Links: Absolutely no effect on QS.

    Affiliate links are cloaked: really don't know but I suspect Google can tell. They do manual checks of pages so if the software can't figure it out, a human surely will.

    Keyword relevant pages: this is backwards. You don't build a page around keywords you want to bid on. The page comes first and should be built to convert. Then you bid on keywords relevant to the page.

    Sitemap accessible: no effect on QS.

    Having relevant keywords to your landing page should really be easy and a no-brainer. That will be 25% of your score. All you have to do then is get a higher click rate compared to what other advertisers have achieved for those keywords.
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  • Profile picture of the author Vikram73
    I'm sharing with OP what I do for each site before I kick off an adwords campaign - what probably gives me a good quality score is tightly grouping everything into it's own ad group and having good click through rates (keyword relevant ad group, landing page, url etc.).

    But the rest of the steps are necessary for AdWords anyway.

    Also - a sitemap will make it easier for your site to be crawled which can in turn help with relevancy. And you don't have to take that from me - I got that from Perry Marshall in his AdWords course

    -Vikram
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