I don't see how backlinks are considered "pathways"of traffic

21 replies
  • SEO
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I don't see how people describe backlinks as "pathways" of traffic. It gives a false impression.

I always thought that backlinks were voting mechanisms that gave credit or "link juice" to your site. The more links you got from authority sites, the better your site's credibility.

When described as a pathway, it gives the impression that you're digging a trench from your site to another, and their traffic is supposed to automatically spill onto your site. Not so. But some blogs are describing it that way.

A website is kind of like a working actor. If you're straight out of drama school trying to get some exposure, you hook up with someone who has clout, like a producer or Steven Spielberg. These would be your backlinks. Because you are associated with these high-profile folks, you're exposed to their level of publicity and opportunities.

So search engine-wise backlinks give your site more credibility and push you up the ranks, like a top of the charts music billboard. Now that you're in the top 10, you're definitely going to be noticed more and have more people buying from you. That's how I see backlinks.

Unless I'm wrong?
#backlinks #considered #pathwaysof #traffic
  • Profile picture of the author hotftuna
    Of course links can be used to move visitors from one site to another.

    Visitors will follow a link to another site if the link found by a visitor that is compelled, for one reason or another, to click on the link.
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  • Profile picture of the author Mohammad Afaq
    Yes and NO.

    Some backlinks go generate traffic for you while other's just work from SEO

    For example, I get a mention on Mashable.com (wish I would ) and they put my link in the blog post. Now that link is a backlink and it will also generate traffic to my site.

    But, If I get a backlink as a result of some link exchange and that person placed my link someplace where no one can see it then I won't get lots of traffic but the link would count as a backlink.

    Hope I made myself clear
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  • Profile picture of the author Tina Golden
    It depends on where the backlink is and the context. If you do it right, your backlink can also funnel direct traffic. However, in general, most backlinks (like those found in packets or services) are simply votes, like you said.

    Tina
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    • Profile picture of the author genietoast
      Fascinating...as Spock would say.
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  • Profile picture of the author limesour
    Originally Posted by genietoast View Post

    I don't see how people describe backlinks as "pathways" of traffic. It gives a false impression.

    I always thought that backlinks were voting mechanisms that gave credit or "link juice" to your site. The more links you got from authority sites, the better your site's credibility.

    When described as a pathway, it gives the impression that you're digging a trench from your site to another, and their traffic is supposed to automatically spill onto your site. Not so. But some blogs are describing it that way.

    A website kind of like a working actor. If you're straight out of drama school trying to get some exposure, you hook up with someone who has clout, like a producer or Steven Spielberg. These would be your backlinks. Because you are associated with these high-profile folks, you're exposed to their level of publicity and opportunities.

    So search-engine wise backlinks give your site more credibility and push you up the ranks, like a top of the charts music billboard. Now that you're in the top 10, you're definitely going to be noticed more and have more people buying from you. That's how I see backlinks.

    Unless I'm wrong?

    Yea I'm kind of in the same boat. I recently purchased a ton of backlinks on forum profiles and backlinking on blog comments, and I'll see if a few months from now that will help my pagerank/traffic. I completely agree with you though, I was always under the impression that search engines really look at quality backlinks especially when they are relevant backlinks. But I don't know, it seems even if the links aren't relevant search engines might still give the site points? :confused:
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    • Profile picture of the author paulgl
      Originally Posted by limesour View Post

      Yea I'm kind of in the same boat. I recently purchased a ton of backlinks on forum profiles and backlinking on blog comments, and I'll see if a few months from now that will help my pagerank/traffic.
      In all due respect, that was a waste of money. Many will be devalued or
      deleted. If you really want backlinks from forums and blogs, find
      a few, less than 5, and BE ACTIVE!

      Backlinks are very, very, small generators of traffic in the overall scheme of
      things. They lead to PR, which can lead to your site being more valuable
      to google. You will get a trickle of traffic from most backlinks. Sometimes
      the trickle will include the buying or clicking public.

      The best backlinks are the ones you build yourself.

      If you are going to pay for a backlink, find a high PR site, similar to yours, and
      buy a link on it.

      Be wary of buying thousands of links. 99.99% of them will be useless and then you
      make the wrong conclusions about backlinks.

      Paul
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      • Profile picture of the author Mike Anthony
        Originally Posted by paulgl View Post

        In all due respect, that was a waste of money. Many will be devalued or
        deleted. l
        Thats impossible to know without knowing what sites they are but you are right they are NOT for traffic.They are for search engine votes so you move up in the serps.

        You are not even going to average half a visit a day from a forum profile. Some are so seldomly crawled that you have to ping them.

        You are also right about being active. Don't really agree with the five limit but on some sites you need to look at the link structure. YOu can flow more juice to your site by participating. People don't want to hear about that though. They just want to drop a link and leave.
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      • Profile picture of the author limesour
        Originally Posted by paulgl View Post

        In all due respect, that was a waste of money. Many will be devalued or
        deleted. If you really want backlinks from forums and blogs, find
        a few, less than 5, and BE ACTIVE!

        Backlinks are very, very, small generators of traffic in the overall scheme of
        things. They lead to PR, which can lead to your site being more valuable
        to google. You will get a trickle of traffic from most backlinks. Sometimes
        the trickle will include the buying or clicking public.

        The best backlinks are the ones you build yourself.

        If you are going to pay for a backlink, find a high PR site, similar to yours, and
        buy a link on it.

        Be wary of buying thousands of links. 99.99% of them will be useless and then you
        make the wrong conclusions about backlinks.

        Paul

        Right, I figured... I am more concerned with getting a penalty than getting traffic. We'll see.
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  • Profile picture of the author michael_nguyen
    Depends where you put your backlinks

    Article directories: SEO and Pathway traffic
    Website directories: SEO
    Blog comments: SEO and Pathway traffic
    Web 2.0: SEO and Pathway traffic
    Profile links: SEO
    Forum sigs: SEO and Pathway traffic

    Done
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  • You just have to think about the right way, 1 backlink can give you 1 hit a day.

    Just imagine what would happen if you had 20,000 - 50,000 backlinks pointing to your site? Notice that the sites with the most traffic always have the most backlinks. This is why CNN can rank for News and not even have that keyword in their name.
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    • Profile picture of the author genietoast
      Thanks. I'm glad I asked. Getting clearer.
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    • Profile picture of the author hotftuna
      Originally Posted by SEOServiceProvider View Post

      You just have to think about the right way, 1 backlink can give you 1 hit a day.

      Just imagine what would happen if you had 20,000 - 50,000 backlinks pointing to your site? Notice that the sites with the most traffic always have the most backlinks. This is why CNN can rank for News and not even have that keyword in their name.
      I did an experiment where I bought almost one million links. All were sitewide links on thousands of sites.

      While I did receive traffic, the traffic did not convert well. Search engine traffic is much more powerful (in some cases).
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  • Profile picture of the author John Romaine
    High quality backlinks act as a "vote" for your site, therefore the more "votes" the more weight your site will carry in the search engines, which in turn helps drive you higher in the SERPS. Better search positioning means more traffic, which means more eyeballs to offers, which means more money.

    Blasting backlinks here there and everywhere is a waste of time IMHO, you need to focus on high quality, relevant, keyword rich (anchor text) backlinks from sites with high PR, and overall authority.
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    • Profile picture of the author limesour
      Originally Posted by ramone_johnny View Post

      High quality backlinks act as a "vote" for your site, therefore the more "votes" the more weight your site will carry in the search engines, which in turn helps drive you higher in the SERPS. Better search positioning means more traffic, which means more eyeballs to offers, which means more money.

      Blasting backlinks here there and everywhere is a waste of time IMHO, you need to focus on high quality, relevant, keyword rich (anchor text) backlinks from sites with high PR, and overall authority.

      Yes, this is what I have learned about SEO but it seems people are OK with spamming non-relevant sites via forums/blogs etc... I have submitted my link to a ton of link directories and I at least have a pagerank of 3 but I don't think its because of the link directories, I don't even get traffic from them. I think its because I've exchanged links with PR3-PR4 sites within my niche and have submitted my articles on digg, twitter and other relevant social bookmarking sites. That's what I think, I think if I hadn't done that and just spammed blogs and link directories I would have not gotten past a PR2.
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  • Profile picture of the author 52.ct
    Have you considered the possibility of receiving direct traffic from links you create?
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  • Profile picture of the author John Romaine
    Heres a few quick tips...

    1. Use Google's webmaster tools. Quite possibly one of the most underrated tools available. If you want to know whats going on with your site(s), then use it!
    2. Market Samurai - If you dont have a copy get one, worth the investment ALL day.
    3. Backlink Watch - www.backlinkwatch.com If you want to know why your competitors are ranked so high on a certain keyphrase - then FIND out!
    4. Site explorer in Yahoo search - Site Explorer - Yahoo! Site Explorer INLINKS
    5. Get listed in Yahoo directory - will help bump your PR and rankings big time
    6. DMOZ !
    7. Send keyword rich (anchor text) BACKLINKS to keyword rich PAGES - DONT just send them ALL to your home page!
    8. Optimize your pages heavily with targeted keyphrases, meta tags, and title tags - this includes keyword rich IMAGES!
    9. Learn to use Googles advanced search features such as "allintitle" "allinurl" etc.
    10. Have a nice day
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    • Profile picture of the author limesour
      Originally Posted by ramone_johnny View Post

      Heres a few quick tips...

      1. Use Google's webmaster tools. Quite possibly one of the most underrated tools available. If you want to know whats going on with your site(s), then use it!
      2. Market Samurai - If you dont have a copy get one, worth the investment ALL day.
      3. Backlink Watch - www.backlinkwatch.com If you want to know why your competitors are ranked so high on a certain keyphrase - then FIND out!
      4. Site explorer in Yahoo search - Site Explorer - Yahoo! Site Explorer INLINKS
      5. Get listed in Yahoo directory - will help bump your PR and rankings big time
      6. DMOZ !
      7. Send keyword rich (anchor text) BACKLINKS to keyword rich PAGES - DONT just send them ALL to your home page!
      8. Optimize your pages heavily with targeted keyphrases, meta tags, and title tags - this includes keyword rich IMAGES!
      9. Learn to use Googles advanced search features such as "allintitle" "allinurl" etc.
      10. Have a nice day

      I'm still fairly new to all the SEO stuff, I just been trying to figure out what will work best for my site.. All the info you just listed seems to be on point, thanks a lot i'll give it those a try (although i've tried to submit to DMOZ like 10 times and have had no luck).

      Thanks!
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  • Profile picture of the author limesour
    Wow. Yahoo directory listings are $300 and its also a yearly fee of $300, holy crap.
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    • Profile picture of the author hotftuna
      Originally Posted by limesour View Post

      Wow. Yahoo directory listings are $300 and its also a yearly fee of $300, holy crap.
      It is worth it for your top sites. I think that a link from Yahoo is a heavy-duty "vote".
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  • Profile picture of the author jazbo
    My answer is they are both, depending on their location etc.

    For example, a link on digg is utterly useless for SEO but if you get your headline compelling it can bring traffic, so it is a "pathway" link to use your terminology.

    Likewise, a blog comment will give you a bit of linkjuice, a decent comment referring to a product/ site can bring traffic as well as linkjuice.

    I have sometimes done mass "name dropping" campaigns on blog comments to see if there is a spike in traffic and people searching for the term, and usually there is. So don't just think of links as links - they can not even be hyperlinks and still link to your site.
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    • Profile picture of the author genietoast
      Thanks, folks, for clearing this up. I completely see how SEO can be advantageous when you optimize for the right reasons.
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