Adwords- Does the Visible Display URLs Domain have to Match the 'hidden' url domain?

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When using adwords, you enter 2 domains. One hidden one (a long url) and one visible display one, which is what gets displayed.

Does the domains on both of these have to match?

eg, Hidden url = www.ourdomain.com/squeezepageOptin

Visible url = www.ourdomain.com


where both contain the Domain = www.
#search engine optimization #adwords #display #domain #hidden #match #url #urls #visible
  • Hi

    As long as the 'hidden' URL is a sub of the 'visible' URL then thats fine

    ie You are allowed to show top level domain name & link to a page on that domain (as per your example)

    But be aware that if you just link to a 'squeeze' page without much RELEVANT content in it then that will affect your overall Quality Score (QS)

    Best of luck

    Steve
    • [1] reply
    • Quality score? Adwords has a quality score?

      can you please explain it?
      • [2] replies
  • I think everybody considering employing Adwords as part of their marketing strategy should work their way through the the Adwords Learning Center (even if not intending to take the Qualified Professional exam)

    They could potentially save themselves a lot of expense, just by following the various lessons and understanding about Quality Score, Cost per click calculations, Ad positioning etc

    AdWords Help

    Steve
    • [1] reply
    • Hi Steve,
      Do you happen to know how long it takes before image ads start getting traffic on Adwords? The image ads have been approved for more than a week but no impressions yet.

      Cheers!

      Craig
      • [1] reply
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