Quality Score in PPC

by 2 replies
3
dear folks,

Recently, my campaign at Google adwords the quality score drop to 0/10.
and some day ago, my quality score still maintain at 7/10 for a couple of month. but Now, zero...

why? :confused:
#search engine optimization #ppc #quality #score
  • Because you are not following the Adwords guidelines and policies. And before you say you had higher QS for months, it's because they have just got around to manually check your site. The algo thought you were good but not a human reviewer. Or you may have recently changed your landing page which after a visit from the robot, it now deems you are breaking one or more rules.
    • [1] reply
    • Low quality score can be manipulated by google for a number of reasons, low score means you pay more for ads, plus it tends to be a method to push you toward targeted ads only and not advertising across terms that may yeild high results.

      there is one way round this though, google let you open multiple advertising accounts, this isn't against their terms at the moment so simply open another account and start again, you probably will get better results and double your targeted market.
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