SEO question for website

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Okay, this might be a totally stupid question, and I'm really really sorry if this is out there somewhere and I'm just too dumb to find it. But I have a website about dogs, and I want to enhance it with SEO to try to bring in more traffic. Now on the home page I have a few articles that have their own keywords.

My question is, to use SEO correctly, do I need the keyword throughout the whole page or just in that article?

Should I have a separate page for each article?

My site already has 20 pages, and I'm trying to add more content regularly. At this point, I'm just trying to make a great site for dog lovers. I'm hoping with increased traffic I can start trying to sell affiliate products, but right now I'm more concerned about getting members.

Thanks in advance,
#search engine optimization #question #seo #website
  • Optimize your ENTIRE page around one specific keyword. Your LSI keywords will work as your secondary keywords and will in turn help your SEO.

    If you don't know what LSI's are, use the google keyword tool and look at "additional keywords to consider".

    Outside of that page, you may optimize seperate pages and post categories to optimize for other keywords as well. However make sure you sprinkle your main keyword throughout these other pages and posts to help better optimize the main keyword.

    It is important that you're as relevant as possible to your chosen keyword.

    Also, it is imperative that you have your keyword phrase in all of these places...

    title tag
    <h1> tag
    <h2> and <h3> tags
    description tags
    keyword tags
    <alt> image tags
    <html> tags


    To check and see if you used your keywords in the right places, and find out how to improve your on page SEO and proper keyword placement,

    open your webpage
    click "view" in your browser toolbar
    then click "page source" or "view page source" or "source"
    then click "edit" when the page source comes up.
    type your keyword phrase into the search bar of the page source.

    This will show you where your keyword phrase is located throughout your page.

    Look for your keyword phrase within each of these tags, and put your keywords where they're missing.

    Also internal linking is great for SEO, make sure you use your keyword phrase inside of anchor text links which point to other pages of your site.

    Hope this helps.
  • Thanks for the help... I'll have to Google additional keywords like you mentioned. I'm not sure what LSI is... But I'll also look at where those words are missing. And I guess I'll be moving some of those articles off my homepage. One more question then, Should I just blurb the additional articles, or just create a set of links??? I guess I could create another article type about the website and create internal links. Like a short welcome section.

    Thanks for the help, now you have my thinking!!!
  • You're welcome. Keep you're articles in full. The fewer clicks your visitors have to make to get what they want the better.
  • Like already stated, the full page. If possible be sure to have it in the title as well and major headlines...bold if possible. I hear the search engine loves that. Hope I helped and didn't repeat too much.
  • You've already gotten some good advice but personally, I don't pay any attention to "LSI keywords" at all. If you write naturally, as opposed to writing for the search engines, you'll find a few "LSI keywords" sneak into your content any way.

    LSI stands for "Latent Semantic Indexing" but that's just a fancy term for this... if you write an article about "dogs," the search engines might expect to see terms like, breed, canine, training, etc. as they are terms that are frequently brought up in discussions about dogs.

    If your article looks like this... I like dogs. No, I love dogs. Dogs are really great companions and oh by the way, did I say "I love dogs?" It's obvious that you are writing for the search engines and not for real humans and the search engines have gotten smart enough to tell just by looking at your content as a whole.

    Just remember two things...

    [1] You optimize each page of your site for a term (or maybe two or three tops)

    [2] Onpage optimization (while good) is only a small part of what it will take to rank pages for competitive terms. For this, you will need good quality one-way links and the more, the merrier.

    Best,
    Kevin
  • Keep only one keyword for each article. The keyword should be in the title, first paragraph, middle paragraph and the last paragraph. The title can be more than just the keyword but the keyword should be intact in the title.

    Good luck!
    • [1] reply
    • this is pretty simple but good advice, also make sure keyword is in the URL/article name.

      Don't "overseo", it can backfire and have the opposite effect.

      Important is also a good meta description + excerpt of the article/site containig the keyword. Meta KEYWORDS are not that important anymore but wont hurt.

      As for "LSI" keywords, simply write good content on topic and they will automatically come. Write articles 450ish - 600 words.

      Keep a good site structure, categories, tags etc. and also use a good theme, for example thesis/headway ...or other theme but then with AiO SEO plugin.
  • I agree...each page should be "focused". In other words, try to target one keyword per page and have it highlighted in the title, image tags, headings, paragraph headings and then sprinkled throughout the page. Keep in mind that if your page uses tables as a way to organize the layout/presentation of your page, that the search engine robots seem to read from Left-to-Right, Top-to-Bottom. So, make sure that you get your keyword in the upper-left cell of the table, so that your keyword is the first thing the robots will pick up when scanning your site.
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    • [1] reply
    • That's an excellent point as well. Google definitely weighs "off-page optimization" more heavily than on-page optimization. So make sure that you spend time building quality links with your main keyword in the anchor text on related sites.

      I believe the other search engines value "off page optimization" more than "on page" as well.

      - Cheryl
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    SEO question for website

    Okay, this might be a totally stupid question, and I'm really really sorry if this is out there somewhere and I'm just too dumb to find it. But I have a website about dogs, and I want to enhance it with SEO to try to bring in more traffic. Now on the home page I have a few articles that have their own keywords. My question is, to use SEO correctly, do I need the keyword throughout the whole page or just in that article?