Exchanging link with site which targets the same keywords?
- SEO |
I got a respectable link exchange request for one of my niche blogs. We haven't talked about details yet, but one thing puzzles me:
The site in question targets pretty much the same keywords as my site. Well, to a large degree anyway...
The actual offer is different (an online shop selling physical items vs. an adsense/affiliate blog), but not the keywords for the search engine traffic.
I don't really understand what the gain would be in exchanging a link with somebody who aims for the same spots in the SERPS, and maybe label both links with the same keywords...
But then, I only have some basic knowledge in that field, and the actual suggestion came from their SEO company, so there must be some logic behind this...
Could you guys please enlighten me? Does such a sort of link exchange make sense, and if so: why?
Thanks,
Regine
PS: I've read the discussions/statements about link exchange in general, and I'm really only curious about this particular case, and couldn't find anything about it in the other threads.
PPS: Glad the search function is back on!
I'm all about that bass.
I'm all about that bass.