Is your blog's Google ranking shuffling? - This is how I fixed it.
- SEO |
I thought I'd give a quick tip to help some of you here who are running blog styled websites and trying to rank your site in the search engines or at least achieve a stable ranking for your home page's keyword/s.
What's the one most noticeable thing about a blog?
- it's the fact that the content is ALWAYS fresh.
In order for you to achieve a stable ranking for your home page, you need to provide Google with some grip-content on your blog's home page at least.
By simply having a title, description and then your blog posts, won't help you achieve a stable ranking.
Most blog users simply change their header image, install the All-In-One SEO plugin and then blog viciously with the hopes that the top level domain will achieve a ranking.
You can or will get ranked that way,but you will find that you constantly fluctuate in rankings. Please note that this doesn't apply to brand new sites. Brand new sites always fluctuate in rankings in the beginning.
The reason behind the fluctuation is due to Google's bot coming to your blog very often and guess what...finding NEW content. It will analyse the content and then match it up with your title and description. If your content isn't targeted, the title and description won't carry the ranking alone.
So let's not allow that to happen!
Solution?
Create grip content.
Create a short descriptive piece of your blog below your header image or at the very top of you site's home page. It's a dedicated area where you have a statement about what your blog is about.
This allows you to add your main keyword in there and it will result in a much stable ranking because Google will always have that keyword filled/related content.
I have done it and it works like a charm every single time.
Enjoy the weekend and happy blogging!
Regards
Reinhardt
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