And I get anchor text specifying 'blue widgets for men'
However I also wish to rank for the more competitive 'blue widgets'
Is my anchor text of 'blue widgets for men' giving me some anchor text value of ranking for 'blue widgets' because it has the words 'blue widgets' in the anchor text as well??
I would obviously vary anchor text to include the both of them, however was wondering whether getting the longer tail anchor text would give credit to rank for the shorter term.