Google forced to reveal Adsense rev share

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Not sure if this is the first time this happens or not, however the Italian Antitrust Authority has sentenced against Google in that it MUST notify publishers of how ACTUALLY the CPC is paid, and what is the percentage etc etc

Myself along with a few other webmasters are also preparing a sort of class action suit to be filed with the same Authority about the illegal and arbitrary Adsense accounts closures

Will keep you posted

Marco
#adsense #forced #google #rev #reveal #share
  • Profile picture of the author bizideas
    Interesting. This has always been thorny guesswork. Do you have a link you can share?
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    • Profile picture of the author Tina Golden
      illegal and arbitrary Adsense accounts closures
      Arbitrary I can agree with at times but illegal? Doesn't their TOS state that they can shut down your account for pretty much any reason they want? It is their program, after all.

      Tina
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      • Profile picture of the author marcolav
        Originally Posted by TMG Enterprises View Post

        Arbitrary I can agree with at times but illegal? Doesn't their TOS state that they can shut down your account for pretty much any reason they want? It is their program, after all.

        Tina
        Yes it is their program, except once it is in my account , it is also MY MONEY that we are talking about
        if TOS are against prevalent LAW then
        1) they are irrelevant
        2) they are illegal

        Marco
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      • Profile picture of the author Mike Grant
        Originally Posted by TMG Enterprises View Post

        Arbitrary I can agree with at times but illegal? Doesn't their TOS state that they can shut down your account for pretty much any reason they want? It is their program, after all.

        Tina
        Indeed, though that does not make it legal.
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    • Profile picture of the author marcolav
      Originally Posted by bizideas View Post

      Interesting. This has always been thorny guesswork. Do you have a link you can share?
      Well, it's in Italian of course, but here it is

      http://www.agcm.it/AGCM_ITA/DOCUM/Im...21067s_all.pdf

      Marco
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  • Profile picture of the author Istvan Horvath
    There might be other lawsuits to follow...
    BBC News - Google admits wi-fi data collection blunder
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    • Profile picture of the author Kay King
      Before jumping on bash/sue google train - look up the case the OP mentions and you'll find it's a specific group of news publishers claiming their publications are not getting proper coverage by google.
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      • Profile picture of the author marcolav
        Originally Posted by Kay King View Post

        Before jumping on bash/sue google train - look up the case the OP mentions and you'll find it's a specific group of news publishers claiming their publications are not getting proper coverage by google.
        True, however that is PART of the case, the other part (it is in the same document and also here) is that in the course of THAT case, the authority has determined that Google has to disclose how payout percentages are calculated for Adsense publishers accounts. This was actually offered by Google itself as a gesture of good faith to avoid higher penalties in the case brought by the National Publishers Association of Italy

        Marco
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by Istvan Horvath View Post

      There might be other lawsuits to follow...
      BBC News - Google admits wi-fi data collection blunder
      Thanks. You've been coming up with some pretty interesting links lately.
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  • Profile picture of the author Oscar D
    I think this is great news, its about time publishers started to get a little upper hand. Google has always called the shots, and sometimes not rightly so.

    This should be great for publishers
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  • Profile picture of the author Tomwood
    Thanks for this very interesting anyone know how load that pdf into a translator?
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  • Profile picture of the author omega_one
    Adsense account closed with no explanation whatsoever. They refused to give details.
    I have had the adsense account for many years, never did anything with it. Once I decided to take advantage of it, I made $76 in one month. I guess they figured this sudden jump in earning cannot be legitimate. However, the site that made me that much money is the site I promoted on adwords. I contacted them asking them to see that the traffic is coming from adwords, after all they are both google services and they can easily see it.
    They closed the account, kept my earnings and still charged me $45 for the adword traffic I used to generate that income.
    Over all my profit was $30 (that is if they paid me) but instead it cost me time and money.
    The worst part is their refusal to give an explanation, it was the attitude of we are google, we do whatever we want.
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    • Profile picture of the author DireStraits
      Originally Posted by omega_one View Post

      Adsense account closed with no explanation whatsoever. They refused to give details.
      I have had the adsense account for many years, never did anything with it. Once I decided to take advantage of it, I made $76 in one month. I guess they figured this sudden jump in earning cannot be legitimate. However, the site that made me that much money is the site I promoted on adwords. I contacted them asking them to see that the traffic is coming from adwords, after all they are both google services and they can easily see it.
      They closed the account, kept my earnings and still charged me $45 for the adword traffic I used to generate that income.
      Over all my profit was $30 (that is if they paid me) but instead it cost me time and money.
      The worst part is their refusal to give an explanation, it was the attitude of we are google, we do whatever we want.
      What was the primary function of your website?

      If it was to make money from Adsense, then Google will have considered you to be engaging in Adwords-Adsense arbitrage (trying to profit from the difference between what you pay for a web visitor and how much you receive each time they click).

      I don't recall which ToS I read recently, but Google certainly stated that leveraging their systems for arbitrage is not allowed.
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      • Profile picture of the author Talar
        Originally Posted by DireStraits View Post

        What was the primary function of your website?

        If it was to make money from Adsense, then Google will have considered you to be engaging in Adwords-Adsense arbitrage (trying to profit from the difference between what you pay for a web visitor and how much you receive each time they click).

        I don't recall which ToS I read recently, but Google certainly stated that leveraging their systems for arbitrage is not allowed.
        Well, let's see. Did you ever hear one of those "Stupid Criminal" reports on Jay Leno, where a drug dealer calls the police because someone took his stash?

        You yourself just reported how you operated in defiance of Google published TOS, but you're now angry over the way they enforced those TOS? Every Google publisher is engaged in a private contract between themselves and Google ... making a legal case out of it doesn't seem to have much Return On Investment. No matter who wins, only the lawyers get rich.

        This is a thought from someone who has both sued and been sued ... either way the judge rules, you wind up losing something.

        Why not think about how much more you could do with this time and experience building more paying sites using some other monetization tool? Just a thought, and it'll keep your blood pressure/stress level lower too ..
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    • Profile picture of the author FredJones
      By the way, this is for the information of anyone reading this, I do remember reading somewhere that you can not use Adwords to drive traffic to a page that runs Adsense (Google ToS somehow). I don't know whether the reading was authentic, but that makes sense to me because then you could buy cheap traffic with Adwords and send it to expensive-keywords page (in theory) for Adsense, Google to bleed. This may be the reason that you were unfortunately banned (and I may be wrong on this of course).

      Originally Posted by omega_one View Post

      Adsense account closed with no explanation whatsoever. They refused to give details.
      I have had the adsense account for many years, never did anything with it. Once I decided to take advantage of it, I made $76 in one month. I guess they figured this sudden jump in earning cannot be legitimate. However, the site that made me that much money is the site I promoted on adwords. I contacted them asking them to see that the traffic is coming from adwords, after all they are both google services and they can easily see it.
      They closed the account, kept my earnings and still charged me $45 for the adword traffic I used to generate that income.
      Over all my profit was $30 (that is if they paid me) but instead it cost me time and money.
      The worst part is their refusal to give an explanation, it was the attitude of we are google, we do whatever we want.
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      • Profile picture of the author derekhac
        Originally Posted by FredJones View Post

        By the way, this is for the information of anyone reading this, I do remember reading somewhere that you can not use Adwords to drive traffic to a page that runs Adsense (Google ToS somehow). I don't know whether the reading was authentic, but that makes sense to me because then you could buy cheap traffic with Adwords and send it to expensive-keywords page (in theory) for Adsense, Google to bleed. This may be the reason that you were unfortunately banned (and I may be wrong on this of course).
        You could be right. I read somewhere that you can't have adsense on your landing page on adwords but you can put it on other pages within your site.
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        • Profile picture of the author paulgl
          If you think this is good, think again.
          Google has $25 billion in the bank (and growing)
          Lawsuits are not a problem.

          But getting back to whether you think this is good.
          Why? So google will ban you quicker? Or change their
          TOS so that you can't even apply?

          Not sure why people speak out of both sides of their mouths.
          Oh bad google! Oh but please pay me! I can't live without you!
          But I sure hope you suffer!

          The result is they will crack down even harder on fools
          and their adsense accounts, although the mentioned lawsuit
          has nothing do with much of anything to anyone here.

          I'll bet google on a daily basis, as all large companies, gets
          slapped with a ton of lawsuits. Does not mean they are wrong
          or evil. If you think google is evil, distance yourself as far away
          as possible.

          Paul
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          • Profile picture of the author FrankBowman
            Originally Posted by paulgl View Post

            If you think this is good, think again.
            Google has $25 billion in the bank (and growing)
            Lawsuits are not a problem.

            But getting back to whether you think this is good.
            Why? So google will ban you quicker? Or change their
            TOS so that you can't even apply?

            Not sure why people speak out of both sides of their mouths.
            Oh bad google! Oh but please pay me! I can't live without you!
            But I sure hope you suffer!

            The result is they will crack down even harder on fools
            and their adsense accounts, although the mentioned lawsuit
            has nothing do with much of anything to anyone here.

            I'll bet google on a daily basis, as all large companies, gets
            slapped with a ton of lawsuits. Does not mean they are wrong
            or evil. If you think google is evil, distance yourself as far away
            as possible.

            Paul
            Agreed, but you can't deny that it would be a good development for adsense publishers. Google seems to have a lot of problems with transparency....
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          • Profile picture of the author marcolav
            Originally Posted by paulgl View Post

            If you think this is good, think again.
            Google has $25 billion in the bank (and growing)
            Lawsuits are not a problem.

            But getting back to whether you think this is good.
            Why? So google will ban you quicker? Or change their
            TOS so that you can't even apply?

            Not sure why people speak out of both sides of their mouths.
            Oh bad google! Oh but please pay me! I can't live without you!
            But I sure hope you suffer!

            The result is they will crack down even harder on fools
            and their adsense accounts, although the mentioned lawsuit
            has nothing do with much of anything to anyone here.

            I'll bet google on a daily basis, as all large companies, gets
            slapped with a ton of lawsuits. Does not mean they are wrong
            or evil. If you think google is evil, distance yourself as far away
            as possible.

            Paul
            I think Microsoft had a nice fat bank account too, didn't they? Yet they had to comply with EU Antitrust rulings AND cough up nice fines. One of the parties to this is effectively a national state, via the AntiTrust Authority, so finding lawyers and dragging things forever is not an issue here. Italy is where a few Google executives have been sentenced to jail a few months ago.. And no Google is not evil, except it thinks laws and regulations are a nuisance, especially when others are trying to force THEM to comply. Of course then they cry out about transparency when China tries to kick them in the balls...

            Marco
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            • Profile picture of the author paulgl
              You must be somebody google slapped.
              Google has slapped a whole host of countries.
              Maybe your country is next.

              Google is still in China. Never left.
              Many provinces can get google, and anyone
              else who wants to can get it quite easily.
              I'd say it was google who kicked them back in
              the balls.

              Google fears nobody. Their android phone
              is about to pass the iphone.

              Lawsuits against MS help google. Just wait until
              their chrome OS gets into a few computers.
              Google is light years ahead of anybody on
              cloud computing which is the wave of the future.

              If you rely on google, you better want good things
              to happen to them. Not bad.


              MS still has a nice fat bank account. They made a couple
              of more billions in profit than google last quarter.

              Spilling hot coffee on your lap, suing, winning, does
              not make McDonalds evil either.

              As stated, google will only get tougher against
              more people, more sites, and more countries.

              How about if google pulled the plug on adsense users
              in Italy? Would that make you feel better?

              There's a lot of countries on google's bad list.

              Paul
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              If you were disappointed in your results today, lower your standards tomorrow.

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              • Profile picture of the author marcolav
                Originally Posted by paulgl View Post

                You must be somebody google slapped.
                Google has slapped a whole host of countries.
                Maybe your country is next.

                Google is still in China. Never left.
                Many provinces can get google, and anyone
                else who wants to can get it quite easily.
                I'd say it was google who kicked them back in
                the balls.

                Google fears nobody. Their android phone
                is about to pass the iphone.

                Lawsuits against MS help google. Just wait until
                their chrome OS gets into a few computers.
                Google is light years ahead of anybody on
                cloud computing which is the wave of the future.

                If you rely on google, you better want good things
                to happen to them. Not bad.


                MS still has a nice fat bank account. They made a couple
                of more billions in profit than google last quarter.

                Spilling hot coffee on your lap, suing, winning, does
                not make McDonalds evil either.

                As stated, google will only get tougher against
                more people, more sites, and more countries.

                How about if google pulled the plug on adsense users
                in Italy? Would that make you feel better?

                There's a lot of countries on google's bad list.

                Paul

                LOL ok, you are a priest of the almighty Google religion. I won't argue with you. Whatever Google does is good, whoever complains about Google must be bad or evil or have a hidden agenda (like Google doesn't have one...) .
                BTW, I didn't say Google is evil, I said maybe they will be forced to stop arbitrary and illegal actions. And, I know this may sound like a shock to some folks on the other side of the ocean, but Europe is almost as big a market as the US, and they can't just 'slap' a whole country without consequences on their whole EU operations. The online advertising biz was worth about 15 billion USD in 2008, I don't think Google would want to drop its share of that? How would they SELL ads if they blocked adsense publishers??
                It's funny, some people seem to think that 'the world needs Google' , while I am more inclined to think that 'Google needs the world', or they can't sell their stuff to anybody, can they?


                Marco
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                • Profile picture of the author paulgl
                  I'm not the priest of google. Just sticking to what this forum
                  is really about, mostly. Adsense, adwords, and google.

                  On a daily basis, if you would care to read, google buys this or
                  google partners with that. On a daily basis. They get
                  slapped by lawsuits as well. Comes with the territory.
                  Today, MS settled up. Did you complain that they just
                  shelled out $200 million to settle? Course not. People
                  who don't like google should refuse to do anything with
                  them. Period.

                  Maybe you did not listen to any news today. Youtube celebrates
                  5 years. And they own the market. Not just own it. Dominate
                  it. Dominate it like only google could. 2 billion views a day.

                  Those who choose to use google will succeed. Those who
                  don't will be picking up bread crumbs from other programs.

                  This forum is about making money. Choose to, or choose
                  not to. The choice is yours.

                  Paul


                  Originally Posted by marcolav View Post

                  LOL ok, you are a priest of the almighty Google religion. I won't argue with you. Whatever Google does is good, whoever complains about Google must be bad or evil or have a hidden agenda (like Google doesn't have one...) .
                  BTW, I didn't say Google is evil, I said maybe they will be forced to stop arbitrary and illegal actions. And, I know this may sound like a shock to some folks on the other side of the ocean, but Europe is almost as big a market as the US, and they can't just 'slap' a whole country without consequences on their whole EU operations. The online advertising biz was worth about 15 billion USD in 2008, I don't think Google would want to drop its share of that? How would they SELL ads if they blocked adsense publishers??
                  It's funny, some people seem to think that 'the world needs Google' , while I am more inclined to think that 'Google needs the world', or they can't sell their stuff to anybody, can they?


                  Marco
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  • Profile picture of the author Groovystar
    Hahaha...Google's stuck in an Italian lawsuit. They'll grow old and die before they get out of that one XD I've heard the Italian legal system is hell!

    I really hope all this goes somewhere. They really need to hold up their end of the bargain with their Adsense advertisers, not get their ads displayed for free because they can pull the plug whenever they like. This is people's money; there has to be something illegal going on here.

    as for Adwords feeding into Adsense, I got a postcard offer from Google after I had opened up my Adsense account--offering me $100 free to start an Adwords account under my same name! I can't see that using both for one site can violate their TOS.

    ultimately I chose not to do it--Adwords didn't pay off for me. But I thought I should bring up that they offered me that.
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  • Profile picture of the author BH_Winchester
    The problem is that Google is big enough that if countries push legal action they move out - just like they did with China. Google's main income is 87% in the states (another 10% in Canada and another 8% in the UK) where they are legally untouchable due to their huge monetary stature. I wish you luck but dont expect to much.
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    • Profile picture of the author Jacob Martus
      Originally Posted by BH_Winchester View Post

      The problem is that Google is big enough that if countries push legal action they move out - just like they did with China. Google's main income is 87% in the states (another 10% in Canada and another 8% in the UK) where they are legally untouchable due to their huge monetary stature. I wish you luck but dont expect to much.
      That's 105%.
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  • Profile picture of the author Dr.faizan
    This should have been done very much earlier.. Google troubles its publishers without any reason and this time I am happy that a common man is challenging them..
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  • Profile picture of the author Groovystar
    And unavailablity. It is impossible to get hold of a human being in their company to speak with on account of monetary issues and I've never had that issue with ANY other company I'm involved with moneywise. Free services yes, but not money. {And I've interacted with real humans more on the free sites too!}
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  • Profile picture of the author ButterflyGarden
    Will the filings in Italy effect other markets as well? It has always bothered me that Google fails to disclose the shared percentage amount.
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