I have been building backlinks with the same anchor text for my site. The anchor text I use is my keyword phrase and is in the domain, which I know is good for SEO; however, is it good to change the anchor text on backlinks from time to time in order to appear more natural to the search engines? Even if the new anchor text is not a keyword phrase that I am currently using in my website? What is your opinion?
If I have hundreds of backlinks, all with the same anchor text, will Google slap me for appearing too unnatural?
Thanks for your input,