Can I Use a Flash Nav Menu for SEO?

2 replies
  • SEO
  • |
Summary of some points before I ask my question:

1) My understanding is that the first link to a URL on a page is the one that gets most (if not all) of the link juice from that source page. Thus if I have a link to "Cool Widgets" at the top of the page in the nav menu and a link to "Cool Widgets" in the content of the post the Nav Menu link get the credit while the content link is ignored because its a second link pointing to the same page.

2) Content links get some type of "bonus" for being embedded in relevant content vs. free-hanging nav menu links.

For page sculpting then, my thought then is that if your prime term (Cool Widgets) is going to ALWAYS pop up somewhere in the content and you have a plugin that will hotlink the first instance of that keyword term to the target URL once per blog post, then it would be best to some how make the nav menu link "dissapear" for the search engines yet remain for the users without breaking any "rules". This will give all links to the target URL an extra boost because that link is burried in content instead of as a menu item.

I've tinkered with this trying to use Javascript but I can't find a way to make it work properly as JS always wants to open the link in a new window.

My new idea is to somehow create a flash menu that is a duplicate of the standard nav menu for my site. My understanding is that flash is not readable by spiders. Is this a workable solution to making this happen?
#flash #menu #nav #seo
  • Profile picture of the author paulgl
    I would use a text/url menu. Google makes it clear to
    make navigation links plain for the user. Homepage
    should be the text "home page," etc.

    Do you value internal links? Use descriptive text.

    If you use images, the image should be an image that
    has the words, with the alt attribute.

    For flash, it is true that google is looking at some of the
    text in flash. I doubt if this would be considered an
    internal link.

    Flash is not for everyone. Some people have it turned off.
    Also, flash has been getting some bad vibes from apple
    lately. Html5 is going to be the new standard.

    My personal preference is doing text only for navigation
    links, or images with alt text.

    Google states over and over that if a person looked at the
    raw code of your page, would they know what was going
    on? That's a strong tip off as to what google prefers.

    If I understand the scenario you give, using a flash header
    linked to the page you want may be an option. But for every
    flash, you need a non flash alternative.

    Paul
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