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Adwords - QS (quality socre) question

by ikuret75
5 replies
  • SEO
    • |
Hi,
I launched a product in Japan(that means Japanese langauge) and I am re-starting to use adwords. (I stopped after I was slapped)

My new product is not an info-product. It is an ESL product where I recorded native English speakers' real conversations and put transcripts for it, and then explained what's happening. So, not an info product.

I use a "sales letter type" for my sales page, but I made it as simple and short as possible.

However, with a lot of my keywords my QS is low (2-5).

This time my QS for "page quality" is OK (at leaset adwords says so). So I am assuming it is not about they don't like my "content", as often it is the case when they slap someone.(am I right about this?).

But my QS for "keyword relativity"s are low for most keywords(that adwords says).

But, my keywords are relative to both my page and product, like "English" "English learning material" "English conversation" etc, at least not as low as it gets the QS of 2 or 3...

They started as 5-7 and it got low to 2-5 in a couple of hours. Not even the point of talking about CTR, because it doesn't even show (I got only 10 or so clicks so far, and for them CTR is not bad).

Maybe I have some "not relative to the product" information on the sales letter, because it is a sales letter, like why I made this product etc.

So maybe I can change the wording so that it talks more relative things to my keyword etc.

However, that said, I can't optimize the page to fit to all the keywords.

So, what's the best way to make it as optimized for QS for every keyword as possible?

One thing I can think of is to use a short landing page (not sales page) and customize it for each keyword.

Is it the way to go?
Are there any different ideas etc?

I'm kinda baffled because when I was selling my info product (about ESL), it had better QSs for "keyword relativity" for most keywords than now.

Thanks for your help in advance
#adwords #quality #question #socre
  • Profile picture of the author tryinhere
    ikuret75, There is no real one answer and it can be frustrating to say the least, all you can do is work through some checks.

    first does you site have all required supporting pages ?
    about us, contact us, FAQ, privacy, site map, terms.

    * some people just jam in dodgy look alike links or throw them in as a second thought and if you have bad connections / faulty wiring then don't expect the q score to light up and dazzle you

    If so does your site meet advertising terms by G

    no bridge pages
    no shady re bill offers
    no magic cures
    no make 1 million dollars in one day

    you not loaded with affiliate links / ads / crappy to no or little content

    next is your keywords / ads as discussed, many people say my keywords are relevant, it may not be how google computers see it, so an adjustment to keys / ads or on page text may be required.

    check things of in that order ad see how you go.
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  • Profile picture of the author ikuret75
    Hi,
    Thanks for your reply.
    Well, yes, I have all those except a site map.

    And for the each keyword when I check what's wrong, for the page quality it says "no problem" and for the keyword relavancy it says "very low".

    So my understanding is, unless adwords is lying, the quality of the page is OK at least but they don't think the keyword is relavant to the sales page.

    As I said on my original post, my product is an ESL produt, very simple, easy to know what it is, not so long sales letter, no cure, just offering the recording and transcript and explanation.

    Is my understanding wrong?
    Thanks
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  • Profile picture of the author visimedia
    I think it's more with the "bid" factors, and the CTR. The more people click everytime your ad shows up, the more google will think you have a good at and people like it.

    Google is keeping the user experience positive, and if you do well, then they'll love you.
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  • Profile picture of the author ikuret75
    That's what I am starting to realize too, visimedia. They call it keyword relativity but it is actually about CTR.

    But, I just started. You can't actually decide if it is good CTR or not when the ad has not shown up enough to judge it at this point. They started to lower my bid in 2-3 hours after I started out and some ads with the keywords they lowered the QS only showed up like 100 times....

    Do you really have to make a super head start in the beginning?
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    • Profile picture of the author dburk
      Hi ikuret75,

      There are a number of factors that make up your quality score. CTR is the major component of Quality Score making up 60% of the total score. If your ads starting running with a higher QS and then dropped after receiving 1000 impressions that would be a strong indicator of a sub-par CTR.

      It's important to realize that Google views relevance as a relative value, not an absolute value. It's not a question of whether it is relevant, or not, it is more a question of how relevant is it (the degree of relevance).

      In your original post you mentioned the keyword "English". Using a single word keyword, that is so ambiguous, is certain to knock your QS for your account down a bit. The AdWords program demands "extreme relevance", anything less will lower your QS. A "single word" keyword, that might apply to many different topics, will have a relatively low relevancy score due to ambiguousness.
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