Which URL name is better?

8 replies
  • SEO
  • |
I have a site where all the pages are indexed in Google, but my ranking in Google seems to have all the keywords pointing only to the main index page. (FYI, my anchored backlinks all point to individual pages - so these are done correctly).

This leads to a question, does the URL name/structure matter?

That is, are either of these cases preferred by google?

Case1
www.yourdomain.com/index.php
www.yourdomain.com/mypage1.php
www.yourdomain.com/mypage2.php

Case2
www.yourdomain.com/index.php
www.yourdomain.com/mypage1/index.php
www.yourdomain.com/mypage2/index.php

How significant is this?
#url #url structure
  • Profile picture of the author susinggih
    Well, I can't give you the 100% correct answer as only google knows that. But from my experience using Wordpress yes url structure does matter. For example this is the best url that I can find :

    yourkeywords.com
    yourkeywords.com/yourkeywords
    yourkeywords.com/yourkeyword

    I've never put something in between like :

    yourkeywords.com/something/yourkeywords
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  • Profile picture of the author abnation
    Yeah, I agree with susinggih.

    %category%/%postname% or even %pstname% by itself seems to be the best choice.
    Cheers
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    • Profile picture of the author communityn
      Originally Posted by abnation View Post

      Yeah, I agree with susinggih.

      %category%/%postname% or even %pstname% by itself seems to be the best choice.
      Cheers
      Agree. From SEO perspective this seems to be the best option.
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  • Profile picture of the author Sarah Russell
    Thirded. I try to keep as little between my domain name and my keyword-title page/post as possible. If you use Wordpress, I'd recommend the /%postname% permalink structure for this reason.
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  • Profile picture of the author bigcat1967
    Case one is better. The more directories you have the more G has to drill down - making it less important.
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    • Profile picture of the author richinca
      Thanks. I see many sites with layered directories and wondered if that was an SEO trend. I also believe that "flatter" structures are better.
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    • Profile picture of the author WareTime
      Originally Posted by bigcat1967 View Post

      Case one is better. The more directories you have the more G has to drill down - making it less important.
      Wrong. Look up siloing.

      Maybe after 4 deep, there is some drop off, but if you organize your site well, nothing is more than a couple of links from the surface.

      Personally I tend to silo on the sites I build simply because I do them manually. Siloing is a logical organizing of pages from both a webmaster and taxonomic perspective if done right.

      My urls are what they are only because of organization. For WP you can use %postname%, but I hate the look of
      example.com/five-key-things-you-should-know-before-you-undertake-an-seo-campaign-to-improve-rankings/. Keep it down to a few keywords if you believe what Matt C says.

      Personally for the two WP sites I have, on one I use %postid% and on the other I use the default with the variable. Both rank well and I'm outranking sites that if you look at their seo, should outrank me, not saying it's because of my url, but I think the general populace may be starting to equate really long keyworded urls with spam, so they are clicking around them.

      I don't buy into the importance of keywords in the url at all. The keyword domain is worth way more. Titles are far more important than urls. A url is a pointer to content and that's it. Keep keyword stuffing them and they'll matter less and less in the algorithm, if they ever did matter.
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  • Profile picture of the author ganesh786
    Hi
    Here is some good Suggestion.
    for e.g you own a site related to SEO
    You want to promote the keyword "affordable SEO service"
    Then this is the best stricture for your url
    xyzsite.com/SEO/affordable_seo_service.html
    or
    xyzsite.com/SEO/affordable-seo-service.html

    your primary keyword should be present in your page name,page title ,meta description as well as page body itself.
    Thanks
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