A question about redirecting well ranked pages

3 replies
  • SEO
  • |
It seems to be the consensus that redirecting well ranked search engine pages can be a bit of a lottery. I've personally had some negative experiences when moving domains, for example.

But I was looking to see if anyone had any experience with this scenario.

Let's say you have a forum, a forum that has thousands of pages well ranked for very specific search terms (buying terms).

The thread in question might be years old and thus 'not active'.

As forums are absolutely terrible for converting to sales/revenue, what would be a good strategy for taking that well ranked forum page (for the specific term, let's say for argument's sake the term is 'do eyelashes ever grow back?') and redirecting - or somehow getting people to a landing page/domain where the possibility of generating a sale might be higher than it would be on the forum.

I suppose what I'm asking is, is it ever viable to 301 a well ranked page on one site to another domain that is set up specifically to convert better than the previous site. Obviously the content from the forum page would be moved to the new domain/page.

thanks in advance for any tips/experience.
#pages #question #ranked #redirecting
  • Profile picture of the author PhilipSEO
    Google has admitted recently that 301's don't transfer link juice 100%, some degrading occurs (no one knows exactly how much). On the other hand, if the forum thread you mention is not converting anything, what's the risk? It's an experiment! I wold say do it, wait a month and report your results here in this thread, it would be useful info.
    {{ DiscussionBoard.errors[2182323].message }}
    • Profile picture of the author 147Ideas
      Originally Posted by PhilipSEO View Post

      Google has admitted recently that 301's don't transfer link juice 100%, some degrading occurs (no one knows exactly how much). On the other hand, if the forum thread you mention is not converting anything, what's the risk? It's an experiment! I wold say do it, wait a month and report your results here in this thread, it would be useful info.
      Makes sense.

      The forum in question has several thousand pages indexed.

      I run the Hittail analytics software which gives a reasonable visual on which terms are bringing in regular traffic.

      I think I'll pick a term lower down the tail that I won't cry about if I lose rankings for all together but which is still solid enough to be a buying term.

      I'll redirect to a landing page and see if I can encourage people to sign up for one of my lists, by offering to provide the solution to the question they are asking with their search phrase.

      Will report back what happens.
      {{ DiscussionBoard.errors[2185050].message }}
  • Profile picture of the author debra
    I have direct experience and hindsight for what you are discribing.

    I had someone that did a 301 redirect from several pages to other webpage on another site to get exposure. The two sites were evenly related and positioned in the same geographic area for the same niche. Basicly...the two sites where in competition with each other. The difference was that one ranked high on page one of google for several terms and the other did not. So...he used the traffic from the high ranked one to gain traffic to the lesser ranked one.

    Don't do it that way!

    Within 3 weeks he not only lost his high ranking, he also got deindexed from google and yahoo. I don't know about bing...I didn't look that far.

    It took me 3 whole days and nights to get him re-indexed and back onto the first page for those terms.
    {{ DiscussionBoard.errors[2182951].message }}

Trending Topics