The hype around this whole 'exact match domain' craze is wild, so I thought I'd give it a little test by buying up some premium names.
If you don't know already, exact match domain names are supposedly a lot easier to rank than other domains.
For example, if you are trying to rank for the term 'golf clubs for sale', you would try and get the domain golfclubsforsale.com, .net, .org.
And not something like bestgolfclubsforsale.com <-- (not exact at this point)
Problem is, domains like that are VERY expensive. If I recall correctly, they wanted something like $4,000 for the above domain name.
So as part of my case study, I also want to test .us exact match domains. If you haven't noticed already, normally when the .com, .net, or .org is taken, usually the .us is still available.
Here is how I am doing a semi-controlled test
I went out and spent $3000 on some exact match names related to particular buyer keywords with anywhere between 20k-40k exact match searches per month.
Yeah, $3000 is a lot to spend on a test...I know...
I got a little bit carried away with buying names. It's definitely like crack...so be careful!
For those of you that don't know how to return exact match results, go to your google adword keyword tool and select this option:
Most of these names are going to promote Amazon products, so I picked names like:
golfclubs.net(I don't own these particular domains, just giving you an example of the type of names I purchased)
All in all, I have 7-8 exact match TLDS.
As I said earlier, I also wanted to test out .us exact match names, so I also purchased 7 of those.
Most of those terms have around 15k-20k US exact match traffic.
Let's talk about competition.
Out of the 15 or so domains that I have right now, here is the SEO competition breakdown:
1 - High <-- this is going to be a very long term website, so I don't expect this to product anything significant for at least a year.
5 - Medium
9 - Low
Here is what I am doing for promotion
I want to keep this experiment as controlled as possible, so I am going to do my best to keep everything I do even on every site.
I will start out by social bookmarking each domain.
After the first week is over, I will instruct one of my VAs to start building low quality backlinks to each of the domain names.
After a couple weeks have passed, I will start adding more pages to each website.
After the first month has passed, I will then start to go out and find some high quality links for each domain name.
My goal for these 15 websites
What I want from these 15 sites after 3 months of being indexed is around $2000 in commissions each month.
At 6 months, I want to be taking position number 1 for all of my medium competition sites.
One of these sites can easily produce $2000/m once I reach number one for the term(term is very niche hobby oriented). So my plan is to take these sites more seriously than my other Amazon sites as these ones have more potential.
By serious, I mean I'm going to make a genuine attempt at creating a valuable site, rather than just relying on search engine optimization tricks.
I will still be doing the general product review for content, but I will also be including things like news related to the niche, might add a forum for discussion and to help create related content, product showdowns, etc. For some of these sites I am even going to consider actually buying the products I review so that I can create really good content. I'll do in person video for those ones.
That's really it.
I'm just now building the sites - hope to have all 15 up and indexed by this Friday. I'll be sure to keep the case study updated when I do specific work, and reach specific results.
Feel free to ask me any questions, I'm always willing to help
And if you have experience with EMDs already, please share with us how they are working for you...