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Question About Ranking For My Authority Site

by SladeK
5 replies
  • SEO
    • |
I have an authority site that I launched about 4 months ago. <--- (just to elaborate, I am well aware my site is not considered an "authority" by Google for a competitive keyword phrase while only 4 months old. I am simply referring to it as an authority site because that is what I had in mind while launching it, I plan to shoot for making it an authority in the specific niche the site is centered around over the course of a long period of time. I understand back links as well as other off-page SEO elements are needed to achieve this, and it will not be an easy task; I am not concerned about that.)

It is a blog platform that deals in a fairly competitive niche.
I have the homepage optimized for a specific phrase with about 120 supplemental posts that I have been gradually adding on a weekly basis.

My problem is; my website shows up for quite a few long tail keywords, so I know I have not been de-indexed or anything.
However, for my main phrase; whenever I run a rank checker there is no trace of my website anywhere for that keyword. <--- (I understand that my site is not going to be anywhere close to the top 100 pages of Google, I am just confused as to why it is not showing up ANYWHERE)

I have not done a whole lot of back linking for this site, just have been letting it age and gain some natural authority through article syndication. I just want to ensure that this is simply a matter of the site ranking so far into oblivion currently that the rank checkers simply do not pick it up? Or is there some underlying problem I am not aware of?

Is this fairly common for low authority sites working their way into a competitive niche? Just want to make sure that when I do eventually start my back linking campaigns for my site that it will eventually start showing up.
#authority #question #ranking #site
  • Profile picture of the author Shaunman
    Yeah, I think if you don't see anything on a rank checker it is just because you are so far down there. If you wanted to you could enter site:Your sites URL, into google and it will tell you every page on your site that Google list.
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  • Profile picture of the author cbpayne
    If you launched it only 4 months ago, how can it even be close to being an 'authority' site. You need to learn more about what the search engines call an authority site.

    I found this description: What is an “Authority Site”? | Forum Doc
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    LookAfterWP - Protection, Maintenance and Performance
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    • Profile picture of the author PhilipSEO
      Right, whether or not you are an authority site is for Google to decide. If your market is competitive, why do you expect to rank highly with a bit of linkbuilding? You can run a search for your keyword and analyze the strength of the top results, then compare them to your site, if you know how to do it.
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      Search Benefit Content Marketing & SEO Agency
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    • Profile picture of the author SladeK
      Originally Posted by cbpayne View Post

      If you launched it only 4 months ago, how can it even be close to being an 'authority' site. You need to learn more about what the search engines call an authority site.

      I found this description: What is an “Authority Site”? | Forum Doc
      What I meant in saying it was an authority site is that it was the basis of what I had in mind while launching a site. Some people talk about launching micro niche sites, other people talk about launching a prospective authority site.
      I appreciate your little reference and everything, but I am well aware of what an authority site is. I simply wanted to ensure that there was not some kind of fluke in my site not showing up for my main keyword; as I could not find it anywhere. I by no means expected to rank highly for such a competitive keyword without any sort of off-page SEO being done.
      You simply misunderstood my question to begin with. (A couple other people misunderstood what I was asking as well, so I went ahead and elaborated in the OP to hopefully avoid any further confusion)

      First reply answered my question; I appreciate it. Now I can begin my back linking campaign at ease.
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  • Profile picture of the author smallbusinessseotoday
    Without knowing the keyword phrase or the niche market, it is hard to give a specific answer to your question. If you would like to e-mail me your site address, I would be happy to provide you with an answer to your question.

    However, in general, I would suggest that you:
    1. Add a SEO plugin to your blog and use it for your posts and homepage.
    2. Use tags for your posts and include the main keyword phrase as a tag for some of the posts.
    3. Create several posts that relate to your main keyword phrase and place a link in the posts to your home page; but make sure that the post titles are different for each post.
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