Decrease Font Size to Increase CTR

by 4 replies
5
Hi All,

Just thought I'd share a tip I just figured out this month:

If you slightly decrease the font size of the information on your site, it increases the Adsense CTR. I changed mine from 12 to 11 on many of my sites, and it gave me about a 30% increase in CTR.
#search engine optimization #ctr #decrease #font #increase #size
  • If I came to your site, I would hit the back button pretty quick. People like me that have poor eyesight just have a problem reading the page, so it back button. But, if you are making more money with this trick, then good for you. That is what it is all about.
    • [2] replies
    • With CRTL+Scroll you don't have to always just hit the back button, especially if you are interested in the information presented. At least thats what I do when I get to a site, that for one reason or another has small font.




    • Remember though that in this kind of marketing you are expecting 80% of the visitors to hit the back button for whatever reason. The 20% either click ads or find what they wanted in your content.
      • [1] reply
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