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Google Mayday Update - Is It Still Worth Siloing?

by Boris_yo
13 replies
  • SEO
    • |
I have heard that since Mayday update, the site's interlinking structure is now less effective, thus many have experienced loss in long tail phrases. Site siloing has big effect on interlinking and site's relevancy, but what is the point of site siloing now, when interlinking has little effect on ranking?
#google #mayday #siloing #update #worth
  • Profile picture of the author pube12
    Many threads talking about this out there already...
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  • Profile picture of the author Jacob Martus
    Originally Posted by Boris_yo View Post

    I have heard that since Mayday update, the site's interlinking structure is now less effective, thus many have experienced loss in long tail phrases. Site siloing has big effect on interlinking and site's relevancy, but what is the point of site siloing now, when interlinking has little effect on ranking?
    If anything I think that sites with a good silo structure wouldn't be effected as badly as those without a good internal link structure.
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  • Profile picture of the author recuperated energy
    Originally Posted by Boris_yo View Post

    I have heard that since Mayday update, the site's interlinking structure is now less effective, thus many have experienced loss in long tail phrases. Site siloing has big effect on interlinking and site's relevancy, but what is the point of site siloing now, when interlinking has little effect on ranking?
    Traffic increase on my sites with silo tactic applied shows that MayDay actually works positively on this.
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    • Profile picture of the author Talar
      Originally Posted by recuperated energy View Post

      Traffic increase on my sites with silo tactic applied shows that MayDay actually works positively on this.
      Yep. Too early to tell by actual experience (especially since I have been busy working other issues since the MadDay update, but by logic and by what I do see for sure on my own sites, MayDay should be a big plus for siloing. The sites that got hurt the worst are "thin". often with very little structure, siloing, done right, makes the site 'thicker" in Google's eyes and thus should help.

      The real issue is, I silo my authority sites to make it easy for readers to find information in hundreds or thousands of pages. Google never clicks on any ads for me, my readers do ... so I silo to make it easy for my users to "perform their function in life". Google? Just another tool.
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      • Profile picture of the author Boris_yo
        Okay people, lets suppose we are through this, but what will happen in 5 years? 10 years? 20 years? Google will be ideal search engine? Will it be the end for internet marketers and online entrepreneurs? I really hope not.

        What do you think people?
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        • Profile picture of the author Jacob Martus
          Originally Posted by Boris_yo View Post

          Okay people, lets suppose we are through this, but what will happen in 5 years? 10 years? 20 years? Google will be ideal search engine? Will it be the end for internet marketers and online entrepreneurs? I really hope not.

          What do you think people?
          I think you worry too much about the future. It's almost like you're searching for a reason to give up now. The fact is now it works and now you can make money. Why worry about 5 and 10 years down the road now?

          I mean after all, in 2012 the world is going to end anyway. So don't worry about IM.
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        • Profile picture of the author paulgl
          Good structure is good structure is good structure.
          Siloing or not. When you start to do something that is
          not visitor-centered, but search engine centered, then
          you take a chance. I "silo" very little. The stuff I do
          is not the main stuff. All of your main stuff, that is your
          bread and butter, should not be siloed. Unless of course,
          you have more than 100 links on a page. But that's
          only because google likes to keep things under this
          for the visitor, not search engines.

          Of course, we all might have different definitions for
          siloing. If you are making a bunch of sub categories
          instead of directly linking to all pertinent pages off
          the main page, that to me is siloing. If you are doing
          it thinking it looks better to search engines, I would
          suggest you not do it.

          If I go to a dog training site, I want all articles on dog
          training to be linked right there off the main page.

          I don't want to have to click from dog training to
          puppies to 1 week old to biting. And I don't think google
          wants that either, unless you are some large reference site.

          If anyone else wants to toss in a definition for siloing and
          other points, I'm all ears.

          For most people, the index page has the highest PR. Why
          would you not want to get in on the action with as little
          fuss as possible?

          Paul
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          If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author Aira Bongco
    You should not be bothered with changes in Google's algorithm if you are doing things right. In internet marketing, it all boils down to providing value to your visitors. If you write good content and bring tremendous value, then you will get natural, one-way backlinks and your traffic will never waver despite a change in Google rankings.

    The problem arises when you focus too much on SEO and less on making your site valuable to the Internet audience. This is where you think too much of your keywords, rankings and structure.

    Provide value and people will come to you. It can be from search engines or from other areas such as social media and forums.
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    • Profile picture of the author PhilipSEO
      The real answer to the MayDay update is to get quality keyword-anchored backlinks to your internal pages. I believe flat site structure and navigation is still best and should be chiefly for the user (who is always grateful if you minimize the number of clicks). Google appreciates fewer clicks too, simply because it's better for the user.
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      Search Benefit Content Marketing & SEO Agency
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      • Profile picture of the author Crew Chief
        Originally Posted by Boris_yo View Post

        I have heard that since Mayday update, the site's interlinking structure is now less effective, thus many have experienced loss in long tail phrases. Site siloing has big effect on interlinking and site's relevancy, but what is the point of site siloing now, when interlinking has little effect on ranking?
        The takeaway here is not getting caught up in the latest IM hype or magic traffic pill. Site siloing is not a necessary ingredient for IM traffic success. It was designed to make a large site easy to navigate. The bottom line; if your site is siloed to the hilt, someone with Off Page SEO experience can still outrank you.

        Originally Posted by paulgl View Post

        Good structure is good structure is good structure. Siloing or not. When you start to do something that is
        not visitor-centered, but search engine centered, then
        you take a chance. Paul
        Couldn't have said it better. I once beta tested a piece of siloing software. The owner made all these claims about how the software would cause any site to become a instant traffic magnet. I uploaded all of my URLS and necessary files and pressed submit. The software did silo the site as stated. But, if the site was user friendly, I can play B Ball better than Kobe Bryant AND I can quarterback better than Peyton Manning.

        Needless to say, I uninstalled the software, read him the riot act and advised him that classifying my review as scathing would be a monumental understatement.

        Originally Posted by airabongco View Post

        You should not be bothered with changes in Google's algorithm if you are doing things right. In internet marketing, it all boils down to providing value to your visitors.
        This is a true statement. Worrying about MayDay, PR update day and ALGO updates is really unproductive. As one three time SuperBowl coach says all the time, "Just do your job!"

        Originally Posted by airabongco View Post

        If you write good content and bring tremendous value, then you will get natural, one-way backlinks and your traffic will never waver despite a change in Google rankings.
        In theory, this should work but in reality it rarely does. Some of the best designed sites with the best writers and the hottest content are sitting on the bottom of the SERPs while the owners are scratching their heads swearing there is a conspiracy against them.

        You have to go and GET traffic and be tenacious about doing it! People who depend on osmosis traffic will eventually go broke if they ever make any money at all. Especially if they venture into competitive or fiercely competitive markets and niches.

        That's why, every day we find hot domain names that expire. The owners felt/believed that if they build a hot website, the traffic will come. It does happen in certain niches and markets, but those are aberrations and not the norm.

        Giles, the Crew Chief
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        • Profile picture of the author paulgl
          Originally Posted by Crew Chief View Post

          In theory, this should work but in reality it rarely does. Some of the best designed sites with the best writers and the hottest content are sitting on the bottom of the SERPs while the owners are scratching their heads swearing there is a conspiracy against them.

          You have to go and GET traffic and be tenacious about doing it! People who depend on osmosis traffic will eventually go broke if they ever make any money at all. Especially if they venture into competitive or fiercely competitive markets and niches.
          Those are #1 and #2, in my opinion, for what anyone should do. People have added
          a whole lot of junk on their must do lists, and put those 2 near the bottom.

          Be tenacious about creating a semi-quality website and high quality traffic.
          Both take some hard work.

          Paul
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          If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author Irsan Komarga
        Originally Posted by PhilipSEO View Post

        The real answer to the MayDay update is to get quality keyword-anchored backlinks to your internal pages. I believe flat site structure and navigation is still best and should be chiefly for the user (who is always grateful if you minimize the number of clicks). Google appreciates fewer clicks too, simply because it's better for the user.
        Can you elaborate on how to build quality backlinks?
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