Finding keywords.. Exact vs. Broad !
- SEO |
I just read a thread which I found very interestering, actually I have read hundreds of these threads. Anyway.. The thread was about how to find keywords, and the thing I'm wondering about is...
Marketers with a lot of experience is telling the "newbies", that when they wan't find keywords with google's keyword tool, or any other tool, they should search for "EXACT MATCH" to get the best and most accurate results.
I just used the google keyword tool - because I wanted to test something.. I tested some of my domains.. Actually I tested 2 of the websites in my signature..
Tidsforskel.dk
Pandekageropskrift.dk
The keywords for these 2 are "Tidsforskel" & "Pandekager opskrift"...
So... I typed these 2 keywords into the keyword tool, and searched for exact and broad matches..
Pandekager opskrift:
EXACT: 9.900 Global Matches
EXACT: 0 Local Matches
BROAD: 18.100 Global Matches
BROAD: 14.800 Local Matches
Tidsforskel:
EXACT: 1.600 Global matches
EXACT: 0 Local Matches
BROAD: 8.100 Global Matches
BROAD: 8.100 Local Matches
So according to google NO ONE in Denmark is searching for ONLY "tidsforskel" or "pandekager opskrift", but around the world there is 9.900 and 1.600 which is searching for those keywords only!
Tidsforskel.dk is getting 200 visitors per day for the keyword "tidsforskel" alone, ALL of these are from Denmark.
Pandekageropskrift.dk is getting 500 visitors per day for the keyword "pandekager opskrift" alone, ALL of these are from Denmark.
So what can I and you guys use this for? Well.. If I was going for exact matches only - I wouldn't buy these domains for sure! This would according to google and a bunch of experiences marketers be a waste of time! Why buy or try to rank for something that isn't searched for?
Annd remember - I'm not even number 1 for these websites! Tidsforskel.dk is ranked number 2 and pandekageropskrift.dk is ranked number 6.. And still I'm getting a lot of visitors! I've got some articles on both sites, but they are not counted in - because if I count them in, then 200 and 500 visitors per day would be a huge mistake
Anyway... I wan't to discuss this! I wan't the input from all of you - especially experienced marketers too, which is a fan of the "exact match"-thing!
So... Discuss
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* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com