The difference between SEM and SEO specialists?

by 6 replies
8
I was looking through craigslist for SEO specialist postings, to see every skill set I want to be perfect in for when I graduate. Job postings usually include the skills you need to be able to perform, I find it very useful to read them. I came across this page for anthro, based not too far from where my old sales job was located.

First thing I notice is that SEM/PR specialist is what is listed, not just SEM specialist. Now, that in mind - are the skills and requirements for that job as listed there a combination of both what SEM and PR specialists do, or is an SEM specialist basically the same as a PR specialist?

Also, I'm wondering what the difference between SEM and SEO are. To me, I always lopped them in the same category.

Of course I'm in no way affiliated with Anthro blah blah blah.

oh, turns out I can't post links due to stupid forum rules. well, I'll just copy and paste a couple things from the site.



from the SEM/PR section:






from the SEO section:




#search engine optimization #difference #sem #seo #specialists
  • To be honest I think what you posted says it all for you. An SEO is concerned with the duties of optimizing webpages to get ranked in the search engines while an SEM is a marketing specialist with primary goal of marketing via the various channels to market.
    • [1] reply
    • SEM is a variety of things and SEO is one of those things within SEM.
  • SEO is one of two branches if you want to call them that of SEM, the other being PPC.
  • sem = Search Engine Marketing. It includes seo and paid techniques like paid inclusion and paid placement.

    seo = search engine optimization. optimizing your site for natural listings and directories.

    seo is a piece of sem.
  • The definition of SEM is here: Search engine marketing - Wikipedia, the free encyclopedia
    Like jaratvit said, SEO is part of SEM.

    Now, from my point of view SEO is only related to get ranked in Search Engines and try to get traffic from there. SEO reffers to loads of optimization of the website to make Google understand easier that your content is related to the terms you want to index for.

    SEM, Search Engine Marketing, is not only to get traffic to a website. The ones who are doing SEM are focusing also to deliver leads or sales to the website. This includes changes of the layout, content, structure of the website, testing between various landing pages, etc.
  • SEM has a broad focus, and SEO is just one part of what a SEM can do..
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    The difference between SEM and SEO specialists?

    I was looking through craigslist for SEO specialist postings, to see every skill set I want to be perfect in for when I graduate. Job postings usually include the skills you need to be able to perform, I find it very useful to read them. I came across this page for anthro, based not too far from where my old sales job was located. First thing I notice is that SEM/PR specialist is what is listed, not just SEM specialist. Now, that in mind - are the skills and requirements for that job as listed there a combination of both what SEM and PR specialists do, or is an SEM specialist basically the same as a PR specialist?