PageRank, Local Search and Domain Names

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Question for the SEO experts:

Since keywords in domain name is so important for page ranking, should location in some form be considered a keyword for local businesses?

thanks.

Bill
#search engine optimization #domain #local #names #pagerank #search
  • I don't know if it will help with PageRank but it will certainly help in the SERPs.
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    • [1] reply
    • Has nothing to do with Page Rank. > Page Rank is based solely on incoming links to your website from external domains.
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  • Hey There Bill,

    I've done a bit of testing with that and bottom-line, it will often hurt more than it helps.

    Your URL will look spammy and over optimized

    You will get more benefit from having a keyword optimized URL with on page optimization that ensures Google knows that your focusing on local search,

    #1 make sure you have the targeted countries TLD

    #2 make sure your server is hosted in your country and try to get even closer like state / province

    #3 have your local phone number and physical address on the footer of every page that you want indexed

    #4 Get incoming links to your site with your anchor text "localized" and that will make up for not having the long local spammy URL

    #5 Get some quality links from local sources, Local Newspaper, Chamber of Commerce, etc

    #6 Make Sure You Sign Up For The Local Maps With Google and Bing

    Best of Luck
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