Article Marketing - where should i direct my backlinks? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

14 years ago

The destination will be your own website. So, each article have a link to your own website, the more articles, the wider the spread to get readers and more routes, links to your own website.

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rts2271 14 years ago

Backlinks to the main sight are important. Backlinks into deeper pages are also very important. Having a common unique citation on your public content (Business contact info, very unique slogan etc etc) Will greatly enhance the backlinks.
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TimG

14 years ago

Here is a quick plan of attack:

1- Write your articles targeting competitive terms that you would have difficulty ranking your site for.

2 - Make sure the articles link back to your site using long tail keyword phrases. Ideally you want to link to the inner pages on your website (deep linking)

3 - Build backlinks to your submitted articles

4 - Rinse and repeat

This method will help your articles while simultaneously preventing you from competing with yourself because your aubmitted articles target competitive (hard to rank for) phrases while the pages on your website target long tail keyword phrases (easier to rank for).

Respectfully,
Tim

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Alexa Smith

Banned 14 years ago

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TimG

14 years ago

Originally Posted by Alexa Smith

Indeed - undoubtedly. There can be benefits, though, as well as the all-too-obvious disadvantages.

You will, perhaps, get more traffic that way, in the first instance (which is why so many people do this), but exactly as you say, you'll be building up EZA at the long-term expense of your company's website. And ensuring that EZA will always outrank you for your own keywords. There's a potential short-term gain there, it's true; but at the expense of a real long-term cost.

Taking a long-term view, it may be better, having of course linked to your company's website in those EZA articles, to re-submit them to other article directories after EZA publication, and embark on a separate SEO campaign for your company's site. It may delay the results to some extent, but in the long run it's much more of a "business" than "quick traffic".

A different (and in my opinion much better) approach to using article directories is to use them for their original purpose as being content depositories for webmasters and ezine/newsletter compilers to source their content. This is what "Ezine Articles" is for, after all: to provide articles for ezine compilers (and website compilers) - a fact which some article marketers completely overlook. This leads to gradual widespread syndication of your articles in front of targeted audiences (i.e. getting other people to do some of your off-page SEO, unpaid, for you), and it's where the real money/traffic is, in article marketing. But to do this, you have to start by forming a picture of the type of content that's going to be re-published. (Think "longer", "better quality", and "controversial"/"entertaining", if possible and appropriate).

Exactly which is why I recommend you use submitted articles to EZA to target highly competitive phrases while making sure the resource box contains links back to your site using long tail keyword phrases.

The syndication process builds up backlinks to your site with long tail keyword phrases.

This way you can build backlinks to your EZA article if you want in order to try and get it ranking higher for the competitive phrase because it doesn't really hurt you based on the kwyrods you are targeting your webpage with.

Previously backlinking was done on behalf of a website....now for maximum potential and profitability a backlinking campaign should be conducted for each individual page of your website.

Respectfully,
Tim

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TimG 14 years ago

Originally Posted by John McEachern

If you don't mind, what, in your view, brought this change about where one now has to backlink to every single page in order to maximize potential?

John,
When we first build the pages on our website we do specific things to ensure we prime the pump in terms of getting the page ranked properly (on-page SEO).

Unfortunately we don't know which pages will actually rank well and which pages will not rank at all. Even if a page initially ranks well we cannot be sure how long it will stay ranked which is why aquiring backlinks for those pages is critical to anchoring it in place.

For the pages that don't rank well a backlinking campaign is probably required to get them ranked and then cemented in place.

Because we are targeting long tail keywords the backlinking campaigns do not have to necessarily be that extensive or elaborate. In some cases 4 or 5 quailty backlinks is all that is needed.

However, let's put all the nuts and bolts along with the alchemy and science aside....the main reason I advocate aquiring backlinks for each individual page is because your competitor might be doing the same thing.

Make no mistake about it....everyone is friendly here on this forum (for the most part) but at the end of the day we are all competing against each other in order to improve our lives, the lives of our famly and friends...nothing wrong with that as it is human nature.

Many times I am asked why I freely show my websites and if I am worried about revealing my niches due to the competition that I am creating for myself.

Honestly, I'm not because even if someone knows my niche and sees the actual site/pages for themselves....will they be conducting an article marketing campaign for that individual page, will they be conducting a backlinks campaign for that individual page? Most lilely not....but I will...

In the Army I was trained to engage and neutralize the the enemy which is why I have no problems building sites for highly competitive niches (although the micro-niches are admittedly easier to dominate).

Several years ago at a seminar I spoke at for Dr. Mike (Adsense Immersion West I think) I mentioned that I don't work for Google's search engine.....I make that search engine work for me .

Building backlinks for each individual page ensures that the search engine is working for me.

Hope all of this made sense as I found myself rambling there a bit.

Respectfully,
Tim
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-Jericho-

14 years ago

It could be another article or review page or sales page on your site. Or the other option is having a domain that forwards with your affiliate link straight to an offer that you are promoting.

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jennypitts

14 years ago

Laura, I think Tim and Alexa have pretty much detailed it out for you. And if there is anyone whose advice you should follow is theirs. I also want to emphasize the importance of ALWAYS posting articles first on your site. As Alexa said, submitting articles to eza is only helping improve their authority and not necessarily yours. Once the content is on your site, you can try re-writing it in a shorter version. Make it entertaining and with such great information that you will leave the reader craving to read more, hence they click on your link in the resource box FOR MORE.

SO YES, all of your articles regardless of where you submit them should always link back to your own site.

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matty-81

14 years ago

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m100k

14 years ago

Originally Posted by matty-81

In the past, my article marketing campaigns were always directed at making CB sales. therefore, I would buy domains and set up redirects. All of my articles would point to the domain.

This worked fairly well, and I got some sales. However, it was very inconsistent. If I didn't write at least 5 articles each day, chances are my sales would start to drop off.

I just got sick of the rigamarole and repetition of this. To make a long story short, it's true that the money is in the list.

I set up squeeze pages for each niche that I promote and all of my resource boxes now contain two links. The first is to one of my blogs (related to the niche), and the second is to the squeeze page. This way, you are building link juice for your site, and sending traffic to your squeeze pages to build your list.

It's just my opinion, but I feel this is most effective. Your articles are working for you in two ways this way.

At this point the article marketing game has changed. You should be focusing on the seo aspect in your articles if you want to see any increase in your income. As a rule you should always have a back up plan and not rely on ezine solely.

You can go ahead and backlink your articles on ezine while you continue to build up your own self hosted blog. Rankings for your own blog can take anywhere from 30 - 60 - 90 or even 6 months to get to where you need them to be.

So if you want to put some coin in your pocket while waiting for your blog page to rank high you should continue to submit to ezine and backlink to leverage of their authority.

Backlinking multiple properties also gives you the opportunity to scale your campaign to higher levels. When you have multiple properties ranking on the first page including your blog you will now have a lot more traffic going to your offer instead of the measly 5 - 8 hits a day coming from just one property in the first page.

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Juniord

14 years ago

you should make sure that your link with anchor text is in your bio box and directing to your website your want the links for.On the other hand you you can get lots of links other than using article marketing. Just check the link in my signature.

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Social-Media-Marketing

14 years ago

Originally Posted by LauraJ

I've started doing some article marketing for my company and am a little confused. I've written some good articles and submitted them to ezine but i'm don't know what to do next. If I build links to the article then surely I am just building up the authority of ezine?

Maybe I am missing the point - can someone clarify what to do next?

Thanks

This is what I do for my SEO blog...

1) I decide on a topic and write a post that targets some specific keyword phrase. The post is typically between 1500-2500 words. So my blog post contain a lot of details.

I publish this post on my blog.

2) I then write an article about the EXACT same topic... typically around 700-1000 words. I use the same 4-5 bullet outline, but I write the article completely from scratch. I NEVER look at the previous corresponding post. I simply touch on a lot of the same points, but with MUCH less detail and using totally different words. I don't bother putting links to my site in the body of the article because EzineArticles adds rel="nofollow" to links inside the article.

I add my two links to the Author Bio that appears at the bottom of the article. I use something like "Learn more about <insert targeted keyword phrase of post> at www.example.com. Visit our blog to learn SEO free." where <insert targeted keyword phrase of post> is a hyperlink pointing to the post I'm promoting with the targeted keyword phrase as the link text AND learn SEO free is a hyperlink pointing to my home page which I am trying to rank for "Learn SEO", "Learn SEO Free", "Learn SEO online", and "Learn SEO Free Online". With each article, I change the bio to point to the new post being promoted. The second link I change each time to either target a different variation of the targeted keyword phrase for my home page OR if there is another post related to the topic of the current article, I may change it to link to a 2nd post instead of the home page.

I submit this article to EzineArticles.

3) On a couple other blogs I own related to SEO, I add a link to this post from my "SEO Article Series" widget that displays the most recent 10 articles in the right sidebar and also links to a page with a list of ALL my EzineArticles (not just the most recent 10 that the widget points to) which is also indexed. This appears on the home pages of my other blogs which are indexed and provides my EzineArticles articles a couple of back links to help get and keep my Ezine Articles articles indexed.

If you do not build a few decent back links to your article at Ezines (or pick up a few naturally because people really like it), once it moves off of the "Most Recent Articles in <category>" page and falls deep into the archive, the article will often get deindexed at which point it provides you no SEO value, only traffic from click-thrus.

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LauraJ

14 years ago

Wow thanks for all the responses - this is my first post on Warrior Forum!

They have definately clarified the techniques and methods I should be using.

Thank you

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Ken Leatherman

14 years ago

Laura,

Its very refreshing to see you come back and thank those who have posted here. It is a courtesy that is ignored by so many new folks. Well done!

By the way, you might want to go ahead and put a link to your company here in your signature. Just thought I would throw that in for no charge. LOL!

Ken Leatherman

The Old Geezer

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Kay King 14 years ago

social media marketing pointed out something many of us do. Some article marketers focus only on anchor text links in the resources boxes.

Better in my opinion to include one anchor link plus an html link to your site. If someone syndicates your article on their site they may not bother to make your anchor link live (some may not know how to do it) but the html link will remain a working link.

kay
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P.Sharma

14 years ago

A ton of backlinks --> Article --> Your Main site.

This way the Ezine directory acts as a buffer site and the more backlinks that you build to your article the more link juice will flow from Ezine to your article

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Article Marketing - where should i direct my backlinks?

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