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How To Protect Your Money In PPC Advertising

by Shishay Wubshet
5 replies
  • SEO
    • |
One of the most series issues that affect badly the effectiveness of your pay per click advertisement campaign, especially for expensive keywords and advertising through content network, is PPC click Fraud.

Studies indicate that almost 16% of click in PPC advertisement are coming from fraudulent activities.
This indicatyes that , if you are allocating $1000 daily for PPC advertising, almost an average of $ 160 daily, which is $ 6000 per month is lost due to click fraud.

There fore, as a pay per click advertiser, you should be aware of the problem, track your pay per click advertisement campaign for any fraudulent activities and take appropriate measures to protect your money.

Your comment is highly appreciated.


Thanks,


Shishay
#protect
  • Profile picture of the author warriorsellingebooks
    Banned
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    • Profile picture of the author markanthony04
      Hey guys, I am pretty much a newbie to SEO but I am experienced in PPC from a mortgage and loan standpoint and as you know, not only is that sector competitive, it also has some of the most expensive PPC words.

      12 months back I was getting a huge number of clicks from the same IP address and I found out it was a competitor of mine. I complained to Google and they closed the other firms Adwords account. Google explained that it happens all the time but they will not do anything about it unless you complain, which I did and hey presto!

      So, if it happens, complain because in my experience, Google will do something about it.
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      • Profile picture of the author Shishay Wubshet
        Originally Posted by markanthony04 View Post

        Hey guys, I am pretty much a newbie to SEO but I am experienced in PPC from a mortgage and loan standpoint and as you know, not only is that sector competitive, it also has some of the most expensive PPC words.

        12 months back I was getting a huge number of clicks from the same IP address and I found out it was a competitor of mine. I complained to Google and they closed the other firms Adwords account. Google explained that it happens all the time but they will not do anything about it unless you complain, which I did and hey presto!

        So, if it happens, complain because in my experience, Google will do something about it.
        As " markanthony04 " said , if you got high surge of traffic with low or conversion , it is advisable to re-check your account . Because , the click could be from click fraud.

        Thanks,
        Shishay
        Signature

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  • Profile picture of the author andrewsmith121
    I hard that Google already have some solution for this problem like "Click Fraud Filter"
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