Google Content Network Questions

by 3 replies
4
Was just wondering if anybody knew the answers to these.

1. Can you still direct link with Content Network?

2. Do you have Quality Scores?

3. Do they allow squeeze pages still?

Thanks in advance,

Palmer
#search engine optimization #content #google #network #questions
  • 1. I think so.
    2. For content they don't have quality scores, once I setup the campaign, ad group even my keywords score is 1/5 I still buying tons of traffic from content network
    3. as long as your Ads get approved, that's fine.

    Hope it help.
    • [1] reply
    • I do Direct linking to advertiser's LP. But i use google content network not google search. In case using google search we should pay attention to Quality score of LP but not for google content network
  • 1. Yes.

    2. Yes and no. The CN does not have a QS at the keyword level (if you use keywords) that they show you. But there is one. Technically, your QS is your CTR (assuming quality page which simply means you are following all the guidelines and policies).

    3. That's covered in the guidelines. Basically, a pure squeeze page does not get good quality. Adwords is used to advertise, get them on your page and sell. That's what Google and users want. Don't simply have a squeeze page with a promise of more in exchange for an email. Tell them right away what your offer is. You can get the email on the same page too by offering something for free. You'll do much better this way.
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