I was wondering if someone here know the answer to this. In the new "Universal Google Search" layout, where you have the option for searching different types of media (the vertical navigation menu on the left side of the SERPS), does anyone here know how Google decides what search terms will get video listings included in their "everything" search?
The reason why I ask is because I have a term right now that gets a lot of searches and is not very competitive. I created an SEO optimized video for that term and there are bunch of other videos for that particular term but none of the show up in the "everything" SERP.
Is there some kind of a criteria for that? How does Google decide when to list the video in the main SERP as oppose to only the "video" SERP.