How to get the best results link building?

12 replies
  • SEO
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Hi Guys

I have a linkbuilding question which im sure you can help me with.

Lets say you had a car hire website providing car hire across the UK, your business comes mainly from cleints finding your area pages with searches such as 'car hire luton'.

You have pages for each area along with other pages such as 'about us', 'get a quote' , 'services' and so on.

When setting out on a linkbuilding campaign after you have added all your area pages would it be better to aim to build more links towards pages such as the home page, the quote page? Would this help to drag up the area pages??

Or would it be better to build links directly towards the area pages you want to be found for??

Do you understand what I mean?

Your help is appriciated!

O
#building #link #results
  • Profile picture of the author Wechito
    One approach could be to do all the links to each one of the area pages and to the home page. But this can be very time consumming.
    I would better center my linkbuilding campaign on the homepage.
    The more links a page has, the better rank. So, or you do the same links to the all the pages or you concentrate all them in one page(the home page)
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    • Profile picture of the author marky12345
      Originally Posted by Wechito View Post

      One approach could be to do all the links to each one of the area pages and to the home page. But this can be very time consumming.
      I would better center my linkbuilding campaign on the homepage.
      The more links a page has, the better rank. So, or you do the same links to the all the pages or you concentrate all them in one page(the home page)
      So you think that if I build links towards other pages as the sites do have other pages which have great content it should help to move the area pages up??

      The only thing is that I get ALL my business from the area pages not from generic searches such as 'car hire', its always 'car hire manchester' or so forth that gets my cleints?
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      • Profile picture of the author Wechito
        Originally Posted by marky12345 View Post

        So you think that if I build links towards other pages as the sites do have other pages which have great content it should help to move the area pages up??

        The only thing is that I get ALL my business from the area pages not from generic searches such as 'car hire', its always 'car hire manchester' or so forth that gets my cleints?

        I'm assuming your area pages are not independent websites but pages of your main site.
        If this is the case, the PR of your domain will increase and also the authority of your site. That will help not only your homepage, but also the other pages of your site.
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  • Profile picture of the author jaratvit
    I also do link building for clients and it is surprising that not many people relies how important it is to target the right keywords.

    Keep up the great work and content!
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  • Profile picture of the author FrankBowman
    If you link to your pages and then link your pages back to you're home page with anchor text in content, you might get the best results for your efforts.

    Or, just pick your anchor text or "texts" and link to every page. Its quantity and quality that always works, while just one will take longer.
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    • Profile picture of the author marky12345
      Originally Posted by FrankBowman View Post

      If you link to your pages and then link your pages back to you're home page with anchor text in content, you might get the best results for your efforts.

      Or, just pick your anchor text or "texts" and link to every page. Its quantity and quality that always works, while just one will take longer.

      So for instance if I had a page called 'car hire manchester' and i liked from that page with anchor text saying 'car hire manchester' going back to the home page it would work good?

      What I have done is I have a page for every postcode area in the UK which I link off from every page which is dedicated to a service I provide and I also have a page for pretty much every single keyphrase in my niche.

      Everytime that word occurs in my content I have anchor text going to that page using the 'automatic seo links plugin', is this not good practice?

      Im thinking I should just send links dedicated to each keyword page with that particular keyword as the anchor text, send links to each area page I want to rank better for and send some generic links to the home page?

      Whats your thoughts on the SEO links plugin and how I am using it?

      My results are pretty good but they could always be better!
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      • Profile picture of the author PhilipSEO
        You've got solid advice above about building links to your internal pages as well as the home page. Deep linking is hugely important. Please ignore the advice that says build links only to your home page, it's bad advice.

        Originally Posted by marky12345 View Post

        So for instance if I had a page called 'car hire manchester' and i liked from that page with anchor text saying 'car hire manchester' going back to the home page it would work good?
        No. You want people searching for "car hire manchester" to find the right page directly, so you want the correct page to rank for that phrase. The links pointing to the "Car Hire Manchester" page should have that anchor text and its variations (Manchester Car Hire, Cars for Hire in Manchester, and even simply "Manchester").

        But one thing you should remember is that only the anchor text of one link from one page to another counts. If you have another link from the same page to the same other page, it will be ignored by Google. So one consequence of this is that if your pages are linked through global navigation, and the navigation links are indexed before any other links on each page, those other links are a waste. (A workaround for this problem is HTML content stacking.)

        What I have done is I have a page for every postcode area in the UK which I link off from every page which is dedicated to a service I provide and I also have a page for pretty much every single keyphrase in my niche.
        It's hard to understand exactly how your site is organized without further detail. As stated, your approach is OK so long as it makes sense for the users of your site and does not seem like spam to Google. For example, I would not have a lot of different pages such as "car hire Manchester," "hire a car Manchester," "hiring a car in Manchester" etc. You can still capture all those phrases by developing external links (backlinks) with anchor text variations.

        Everytime that word occurs in my content I have anchor text going to that page using the 'automatic seo links plugin', is this not good practice?
        That's fine (look at Wikipedia!). You should realize though that on-site SEO provides only a small part of what can be achieved with SEO. Its greatest power comes from backlinks, if you have access to the right kind.

        Im thinking I should just send links dedicated to each keyword page with that particular keyword as the anchor text, send links to each area page I want to rank better for and send some generic links to the home page?
        That's reasonable, as stated. But always take SEO advice that's based on a mere description of what you are doing with a grain of salt. A description is not the same as actually seeing your site. One potential concern is how many links you have on each page. Google's official guideline is no more than 100. In my opinion you can safely do up to 200 if you must, but more than that might be a bad idea.

        My results are pretty good but they could always be better!
        Your results can always be improved a lot through correct link development. One thing I hope you realize is that since you are targeting a specific regional market and need rankings in google.co.uk and even rankings for UK-based users of google.com, the UK, links from other countries will have a much lower value for you. You need links from sites that are physically hosted in the UK. Unfortunately, this makes correct link building much more difficult for you and renders free/cheap link building (e.g. forum posting, blog commenting etc.) even more useless than it normally is (and it's normally already pretty useless). This is precisely why "power SEOs" offer geo-specific and not generic global services: it depends on where they can provide links for (e.g. I routinely do the UK and the US, but not yet Canada or continental Europe). And by quality links i mean relevant one-way links from quality, high PR sites that are not scammy or interlinked in any way (no SEO netowrks). If you can get those from the UK, you're golden.

        Good luck!
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  • Profile picture of the author bay37
    Send some generic links to your main page and then a ton of links to each page that you want to rank for.

    Do something like 30% homepage/70% inner pages. Unless you're trying to rank the main page for those "big" keywords you mentioned, there's no point in sending all links there.
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    • Profile picture of the author ARVolund
      Originally Posted by bay37 View Post

      Send some generic links to your main page and then a ton of links to each page that you want to rank for.

      Do something like 30% homepage/70% inner pages. Unless you're trying to rank the main page for those "big" keywords you mentioned, there's no point in sending all links there.

      This is exactly correct. I do 80/20 but really that is a number I went with and it seem to work for me.

      For each term you want to rank for build a page optimized for that term. If you have five key phrases you want to rank for build five pages in addition to your main page. All the links to those particular page should have that keyword in the anchor text. Send the other 20-30% to the main page and then your main page gets a good selection while each page get a very targeted attack. If you do it this way and your keywords are related you can get a fair amount of double indented listings.

      Richard
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  • Profile picture of the author marky12345
    Thats for the last post, you have really cleared some stuff up. I do not have more than 100 links per page, I do not have more than one link per page going to another page, only ever one.

    Thanks also for the geo targetted link advice, that is really useful.

    Would you say thought that depending on how competetive the market is depends on how hard you will have to link?

    For instance I no of a geo targetted site which is younger than mine in a different niche but a niche that i know well as I used to work in it.

    The top sites in that niche are old 5-6 years minimum.

    They have been outsourceing linkbuilding from an indian company (dont no who) 400 links per month. All the links are from relevent sites but they are ones that have like 200+ anchor text links at the bottom of the site (theirs being one of them). Sometimes they are given blogroll links but more time its these bottom of the site links.

    All links have been built to the home page which contains content about many of the areas of the UK. They are now two of page 2 for the main generic keyword for their niche, and page one for (between 4-6) for london, manchester, nottingham, bristol, cardiff, glasgow, birmingham and more, all from links purely added to the home page.

    Now I would never try something like this no matter if i continues to work (which I dont think it will) but it just shows you the power of links.

    So Phil do you think if I concentrate on UK based links I will be laughing? Is there anywhere I can get data on UK based sites I can get links from such as forums, social networks, blogs and so forth?
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  • Profile picture of the author deloriagod
    I would say it really depends on where you want to bring people into. Where I work we have a number of related products however the keywords are very different so I build backlinks to the pages I want to rank well and draw in customers. Obviously pages like "about us" and "contact us" are fairly worthless to rank as your visitors should be able to find those pages while they're on your website.

    Now on my personal websites I only build backlinks to the main page. My sites are niche sites so I essentially just try to target specific groups of people per website, not per page.

    Originally Posted by marky12345 View Post

    Hi Guys

    I have a linkbuilding question which im sure you can help me with.

    Lets say you had a car hire website providing car hire across the UK, your business comes mainly from cleints finding your area pages with searches such as 'car hire luton'.

    You have pages for each area along with other pages such as 'about us', 'get a quote' , 'services' and so on.

    When setting out on a linkbuilding campaign after you have added all your area pages would it be better to aim to build more links towards pages such as the home page, the quote page? Would this help to drag up the area pages??

    Or would it be better to build links directly towards the area pages you want to be found for??

    Do you understand what I mean?

    Your help is appriciated!

    O
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