2 weeks ago, I registered for Local Business Listings for my wife (no website yet), and the next day, we were in the #2 slot in the maps box on page one. She has a small competitor in the first spot with a beautiful website, and her only other real competitor is on p2, also with a great website.
Again, we have no website -- yet. We're still in the #2 spot, which is fine.
We'll try to optimize her site as we build it, but if it's not up to par, will that affect her Google Local placement?
Regarding local business listings, why would it even be necessary to pursue all the typical SEO steps and tactics if a simple sign up on Google gets you on page one, even without a site?