A Basic SEO Google Ranking Guide - 100 Point Scale for On-Page and Off-Page
- SEO |
Through years of doing successful SEO on my websites and client's sites, I have created an outline of basic values for on-page and off-page SEO of a website that I teach when training clients.
Please note that these are set up as general guidelines. Many SEO campaigns do deviate from this score sheet. However, most low to moderately competitive, organic, keyword campaigns can achieve success with this framework.
Meta Description: 15 Points - what shows up in the search engine description under the title link. Unseen to a user on the actual webpage.
Heading Tags: 7.5 Points - <h1> <h2> <h3> Just like a newspaper, important headings give value. These are HTML tags in the code.
Website Text: 20 Points
Keyword Phrases per page:
1 in Title
1 in Description
4-6 keyword phrases in body Ex: "Denver airport transportation" is a keyword phrase.
6-8 of the individual keywords separated in body through out the text
Ex:"Denver's city has an airport with good transportation."
Internal Website Links: Links on your site pointing to your site's other inner pages 12.5 Points - Ex:Navigation Bar Links, Sidebar links, text links
Inbound Links: 20 Points Ex:Yahoo Local Directory, Yelp.com, DMOZ, External Relevant Sites, linking to your site. NOTE: some links do not provide seo value.
Click Through Traffic and Time Spent on Site: 5 Points. Rankings can be affected by how long a user stays and looks around your site. If they click through to inner pages for more information.
PLEASE NOTE: These points are estimates based on previous SEO results and experience of Page 1 websites. Certain elements can have a stronger impact depending on the individual keywords, competitors current seo standing and other factors.
However, if you have no ranking and these elements are untouched, adjustments in the above mentioned areas could make a large improvement in your site's ranking.
SEO is a serious business with strategies and techniques that some SEO engineers take years to learn. If you are new, these should get you off the ground floor.
If you have a long journey ahead or tough keywords, you might plan on hiring outside experts to facilitate your ranking improvements.
Please note that these are set up as general guidelines. Many SEO campaigns do deviate from this score sheet. However, most low to moderately competitive, organic, keyword campaigns can achieve success with this framework.
100 SEO RANKING POINTS
Meta Title: 20 Points - Top of webpage and top browser bar.Meta Description: 15 Points - what shows up in the search engine description under the title link. Unseen to a user on the actual webpage.
Heading Tags: 7.5 Points - <h1> <h2> <h3> Just like a newspaper, important headings give value. These are HTML tags in the code.
Website Text: 20 Points
Keyword Phrases per page:
1 in Title
1 in Description
4-6 keyword phrases in body Ex: "Denver airport transportation" is a keyword phrase.
6-8 of the individual keywords separated in body through out the text
Ex:"Denver's city has an airport with good transportation."
Internal Website Links: Links on your site pointing to your site's other inner pages 12.5 Points - Ex:Navigation Bar Links, Sidebar links, text links
Inbound Links: 20 Points Ex:Yahoo Local Directory, Yelp.com, DMOZ, External Relevant Sites, linking to your site. NOTE: some links do not provide seo value.
Click Through Traffic and Time Spent on Site: 5 Points. Rankings can be affected by how long a user stays and looks around your site. If they click through to inner pages for more information.
PLEASE NOTE: These points are estimates based on previous SEO results and experience of Page 1 websites. Certain elements can have a stronger impact depending on the individual keywords, competitors current seo standing and other factors.
However, if you have no ranking and these elements are untouched, adjustments in the above mentioned areas could make a large improvement in your site's ranking.
SEO is a serious business with strategies and techniques that some SEO engineers take years to learn. If you are new, these should get you off the ground floor.
If you have a long journey ahead or tough keywords, you might plan on hiring outside experts to facilitate your ranking improvements.
Check out my website for complete hands free SEO services: http://riccavalle.com
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