7th in Google But Still Getting Low Traffic

What about your description? Is your description enticing enough for people to click on your link rather than clicking on those above or below yours.

Stupid question, but how do you describe your webpage in its <meta> tags?

The description is in the meta tags.
The site is called BrassHOTrains dotcom. If you google "Brass HO Trains" it should be listed on the front page (depending what country you are in).
I'm targetting "Brass HO Trains" and am 7th on Google (in the USA) with only about 10 hits a day when Google Keywords says this phrase is getting 90k searches a month.

Thanks

I have been having this problem too, but I have been sitting at #10 (bottom of first page). I have the kw phrase in my site description and name and low traffic.

The 7th spot is not going to get you much traffic, I don't care what the search phrase is.

As some others said, it could be your meta description, which keeps the CTR too low.

Keep building links. You really need to be in the top 3 to get a decent share of the traffic.


Andrew

I didn't see this mentioned, so here's a possibility as well...

Google is more and more tailoring search results to an individual's habits while at Google. If you're logged into your Google account and searching, you may be #7 while others are not seeing your site in that position. I'm not sure how pervasive this is, but I have seen this have a pretty big effect on my own sites showing up ranked high. Try logging out of your Google account and clearing your cache. Also, shut your browser down and start it up again. Then search again and see if you still show up #7.

John

Do an exact match or use Wordtracker's tool and you'll see that it's only a couple of hundred searches a month.

Sucks doesn't it?.. I've had a site at #3 with 15k searches (60k "keyword" competing) and I only get like 100-200 visitors per month. I'm on a break from SEO.. Glad to know someone else has a similar problem..

I also checked with proxies, still at #3.. 90k should definitely get more hits than that... Half your work is done man, just rank it higher. If you send me a pre-spun article I'll do a senuke blast for free if you want.. It shot me from 7 to 3 within a week.

7th in Google first page doesn't means anything unless you get the spot of 1 - 4 ranks.

The 1st - 3rd position will get the most click & only few visitors really scroll down to bottom & click on the 7th - 10th ranks.

7th is still pretty low. you won't see huge results unless you are top 3.

We had more visits from position #3 PPC than position #1 SERPS!
How?
Better copy in the title and description.

Take a look at any PPC copy in position #1. How is yours different?

Try A/B testing of the title and description (remember to bookmark or tweet your page when you change it and Google will reindex within a day or two).

Good luck!

Roughly between 9% and 14% of the searchers that type a keyword or phrase into Google never finish their search. They realized that they made a mistake, the phone rang, the power went out...

So start off deducting 10%.

Then another 8% to 12% immediately go to the second page of the listings.

If you are on the front page, you can deduct another 10%.

Right off the bat you are looking at 20% of the results that do not click on the front page.

Out of the 80% left, you are going to get 3% - 5%.

As others have said, the numbers were not exact to begin with.

Another thing to consider is the possibility of monthly or seasonal trends.
Christmas Trees gets an overall average number but you know that 99% of that is searched for in December.

You can use Google Insights to give you an idea of the search trends for your keywords.

Google Insights for Search

Brass HO Trains over the last 12 months had more searches in Nov then sunk at the end of May so it is flat right now.

May be site above you have more info so that visitors stop their end on those sites, Its just a guess...

Hi,
I am no expert but there are a few things I would like to mention here.
1. Google gives friendly result. I mean, Geo-targetted results. Google tends to give results based on your geographic position. You can use some tools to find your actual (or at least you will get a better idea) search rankings. I would have posted a link, but at the moment, my post count is less than 15 which is acting as a hindrance.
2. If the above is not what needs your attention, then probably people search for your keyword for a few months only. For example, "Christmas gifts" is mostly searched in the months of nov-dec
Check with your keyword tool. See which part of the year, people are searching for this keyword.
3. If this is not also what you need to work upon then something must be "not-okay" in your meta desc.
People will click on what they see is good for them. So check if your description is good enough.

4. There are some small errors which, sometimes, we marketers don't see or are unaware of. Hope you are not making any mistake with your keywords. Even a slightest mis-placement of 's' will change the results drastically.

Hope the above points will help you.

If you feel comfortable, then you can PM me your keyword and site name. May be I could help you in this.

Regards

Agree with genietoast, usually first 3 spots get more than 50% of all the clicks but you'd think you'd receive more then 10 clicks with 90k searches a month.

This is an addition to Genietoast post,

Position 10 get more click than 4-9.

It's just human nature! There are too many info to look at on
any given search result. (We're bloody lazy specie!)

Here is the key to improvement!

You're expecting human visitors, (I hope you're). Then you should
make your site stand out (in the search result, btw).

Look at all the listing on your keyword terms.

Is your site standout?

Is it invite click thru?

You can always improve on your description, title tag etc.

Look at any search keywords in any industry and if you find
that you're drawn to some particular description take note "Why"?

Then you can adapt their style of writing to your site.

Good Luck,
Mike Chudej

HI. I just used Market Samurai on this phrase and it has a BPR (Phrase to Broad) of 1% which means most of the searches have a work missing. Brass trains has a BPR of 9% which also means there is a word missing. They dont recommend going with any keyword witho out at least a BPR of 15% That could be the problem. On an exact search for States only according to Market Samurai it gets 6 searches a day. Hope this helps.

Usually people find what they are looking for in the first few spots. It is only in rare occasions that they will not find this by the 7th spot. What you can do however is try and use a BROADER set of keywords to match many more peoples needs. Hope this helps.