PPC Help urgent ??

by 2 replies
3
Hi Guys

I need help ,
Just trying to set up my first campain on google adwords. but I have

my main keyword but how many keywords should i put on same add group.

Also should I mix , like negative, long tail or just the exacly much?

as a newbie what should be my bugdet $$$ daily ?

Thank you
Fabio
#search engine optimization #ppc #urgent
  • Adwords has an impressive list of tutorials and Information.

    Did you check there?
    • [1] reply
    • Hi Fabio,

      The fewer keywords per adgroup the better, one keyword being the optimal number. Do not use broad match, instead focus on exact match only and do some phrase match with negative keywords, as necessary, in a separate campaign. When you identify new long tail keywords that perform well within your phrase match campaign add it to your exact match campaign.

      Write ad text that is custom tailored for each individual keyword (that's why you need separate ad groups for each keyword). Create at least 2 ads for each ad group to split test performance.

      Get to know the basics:
      AdWords Help

      For a more in depth study:
      AdWords Help

      The AdWords program may seem deceptively simple on the surface, however you may find a fairly steep learning curve if you intend to be competitive with experienced advertisers.
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