Global Search vs. Local Search

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How do the two different number affect Google Adsense income? For example say:

KW ABC - GS=590/LS=0
KW XYZ - GS=590/LS=120

Then say you were going to make a blog post to target one of the keywords. Would it be pointless to target the KW without any local search stats?

Edit: This is when using [Exact] match instead of Broad.
#global #local #search
  • Profile picture of the author PhilipSEO
    Originally Posted by mainstreetcm View Post

    How do the two different number affect Google Adsense income? For example say:

    KW ABC - GS=590/LS=0
    KW XYZ - GS=590/LS=120

    Then say you were going to make a blog post to target one of the keywords. Would it be pointless to target the KW without any local search stats?

    Edit: This is when using [Exact] match instead of Broad.
    This depends on how your site ranks globally and locally. So long as you have traffic, it doesn't matter where it is coming from.

    Unfortunately, most search volume data is BS (people and SEOs checking their rankings). What would be very useful to have is click data per keyword, but alas, doesn't give it to us.
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