Hi bigcat1967,

I believe that CTR is 60% of your Quality Score. You must have a very high CTR, relative to your competitors, get a 10/10 Quality Score.

But are your ads relevant for searches they are showing up on?

Just to expand on dburk...
You need to concentrate on the CTR. That is king. You can do that
by trial and error. What ads get the most clicks? Then fine
tune it. especially negative keywords if they pertain to you. You have
to be shown on laser targeted searches that are laser targeted for
your site. You don't want your ads showing up on even round about
topics.

In fact, the more your CTR goes up, the more google likes you.
The more google likes you, the more your adwords will rock.

Paul

Thanks Paul. Got the picture. Experiment with the ads.