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More Precise Question About "Competition" Statistics

by BizBoost
3 replies
  • SEO
    • |
Hi, thanks for stopping in,

Competition has nothing to do with website competition, correct? It's about adwords advertiser competition, yes? High competition ranking is good, then, and low sites in search results makes it even better? I undestand the nuances where it could be a few huge companies drumming up all the adwords competition, but I'm just seeking a basic answer to the question...

Thanks,
Eric
#competition #precise #question #statistics
  • Profile picture of the author deloriagod
    I never thought of it that way. I'm very interested to see if anyone has any info on this. I was under the impression that "competition" was the amount of sites competing for the keyword but I can definitely see how it could be the way you described it. That would actually make sense since the Google Keyword Tool is for Adwords.
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  • Profile picture of the author MichaelF
    As with most things, IMO it's not either or, it's both. PPC advertisers who've been advertising with the same campaign obviously do so only if they are making money or are fools.

    The number of competing pages only tells you the quantity and not the quality of competition. Although it's a good rule of thumb that the lower the number of pages the less strong the competition. There are many successful marketers who don't do anything more than looking at the number of pages competing.
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    • Profile picture of the author BizBoost
      Originally Posted by deloriagod View Post

      I never thought of it that way. I'm very interested to see if anyone has any info on this. I was under the impression that "competition" was the amount of sites competing for the keyword but I can definitely see how it could be the way you described it. That would actually make sense since the Google Keyword Tool is for Adwords.
      It makes so much sense that I had to wonder why I hadn't heard more talk about it but I'm using some pretty good methods to drum up new niches and I'm finding high ADWORDS competition but, comparatively speaking, very few competing sites. If I were to hypothesize immediately, I'd say it's because businesses have advertising budgets and understand PPC more than SEO and like MrMike suggests, in a different thread, results would seem more immediate, and more tweakable, when you're paying someone to buy traffic, then when you're paying someone to make your website more search engine friendly. Lots of traffic from each of a couple of keywords (SEO), or moderate traffic from each of 1000s of keywords (PPC).

      This is why its possible for us "bottom-feeding" DIY'ers to nail down some hot niche keywords all for ourselves. The PPC'ers are playing a numbers game while we are hyperfocusing on the organic traffic.

      Originally Posted by MichaelF View Post

      As with most things, IMO it's not either or, it's both. PPC advertisers who've been advertising with the same campaign obviously do so only if they are making money or are fools.
      True, but there are some very lucrative niches that just have a LOT of interesting permutations of the main keyword.

      Originally Posted by MichaelF View Post

      The number of competing pages only tells you the quantity and not the quality of competition. Although it's a good rule of thumb that the lower the number of pages the less strong the competition. There are many successful marketers who don't do anything more than looking at the number of pages competing.
      Agreed. That is what I meant when I said I already understand the nuances. Personally, I'm working with new niches where a main, well-traveled keyword is still available as a .com domain and the major sites in the top 10 are too broad because they do a wide range of things and neither they, nor anyone else, has created a "thin affiliate" type content page as a gateway to either a related site with an affiliate program, or, to simply toprank the domain and sell it (as per Gene Pimentel's method) to one of the advertiser's in the PPC results.

      There's so many ways to go with this but I'm surprised at how low the site competition has been versus the ppc quantity and avg cpc estimates.

      Thanks,
      Eric
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