Unfortunately, the reality is, while I really don't want to become an "SEO Expert", in order to make the kind of money I do online I am forced to play the Google SEO Game.
So, if all of you weren't confused enough (or have enough to worry about) here is one factor I am sure many of you were not aware of - "Site Speed".
Yes, as google admits "Google is obsessed with speed". They go on to say "Site speed reflects how quickly a website responds to web requests."
I am not going to go over the whole thing, rather I will just point you to Matt Cutts blog post on the subject here:
Official Google Webmaster Central Blog: Using site speed in web search ranking
I will be interested to hear your comments on the matter.