Hi all,

I have been offered the management of a PPC campaign for an off line client of a business partner, problem is I haven't done a PPC campaign for a loooooong time and I don't want to mess it up.

They are a cardboard box manufacturers.
budget is around 350 dollars a month
My management fee would be around 65 dollars.

Their site does not rank well on organic seo, although it's not a bad site with some content,very functional shopping cart , not wordpress. Once on the site prospect would have no trouble finding their way around and the right products to purchase.

I am seeking clarification with my business partner as to the exact objectives of the campaign although I understand that their profit margin are at around 10% and a new customer will spend around 3000 dollars.

They have done campaigns before and I will have access to this data

I can do a range of keyword analysis and I think I have some tool to spy on the competition use of keywords.

What I am lacking is a simple strategy that would minimise risk and of course maximise return, I will spend some time looking at this section of the WF but if anybody as any advice or can point me to a relevant thread or WSO that could help I would be most grateful

Please PM me if you want to know the site AND you want to help me

Your help, as always is very much appreciated