Newbie found possible niche, Would like advice from seasoned gurus...SEO screen capture included

Alexa Smith

Banned 14 years ago

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Alexa Smith Banned 14 years ago

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- elizbeth 14 years ago
  
  Sorry, I have tried several time to attach a photo of the Traffic Travis screen capture, but I am unable to get it to work. I uploaded to my album and inserted link, and inserted link from Flikr. I guess Being new I'm blocked from posting photos.
  
  Does anyone have a way for me to post it?
  
  Thanks
  
  1 reply
  
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  Bill Farnham 14 years ago
  
  Originally Posted by elizbeth
  
  Does anyone have a way for me to post it?
  
  Hi Elizbeth,
  
  I think the magic number is 20 posts before your ability to post an image kicks in.
  
  I think...
  
  ~Bill
  
  Thanks
  
  1 reply
  
  Signature
  
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  Bill Farnham 14 years ago
  
  Originally Posted by elizbeth
  
  Thanks Bill, I only need a few more before I can add it to my post.
  
  Elizbeth,
  
  All the "Thanks for posting this" type posts will get deleted for lack of substance.
  
  Just a heads up...
  
  ~Bill
  
  Thanks
  
  Signature
  
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sanssecret

14 years ago

Hi, sorry I'm not a seasoned guru, (

) and I also can't offer any insight into why your screenshot isn't showing.but thought I'd jump in anyway. I do have a big mouth if that counts for anything. :p

I wouldn't worry too much about the competition in Google's keyword tool. It is referring to the competition amongst ppl who are paying for PPC ads on those keywords, not on ppl who are ranking for them in the organic search results.

Are those figures for 'exact' match keywords? If not, then check the exact match numbers to be sure you're still looking at decent traffic.

A higher PR doesn't always mean a higher ranking in the results. It just depends which site Google thinks is most relevant to your query. That depends on a lot of things known only to Google. Mainly centred around content and backlinks though.

I'm a little confused that none of the top positions are promoting similar products. This makes me think your keywords are not really specific so you might be risking getting a lot of untargeted traffic. Are they all promoting different things from each other or just different to what you will be promoting?

Originally Posted by elizbeth

Hi,

Edit: Uploaded image to WF album, and inserted URL from the image in album, but it does not show in post. Can someone help with that?

I have been looking into a possible niche. I would appreciate any and all seasoned gurus taking a look and giving me any advice.

I did an initial keyword search using Google's Keyword Tool. The exact keyword gets 15,000 Global Monthly searches with a 0.93 competition. I came up with 90 related keywords, and could probably come up with more. The total Global Monthly searches for all 90 keywords is 808,000.

Questions:
1. What is the "0.93" suppose to tell me?
2. Is there anything else I should consider or look at in this area?

Attached is a screen shot of the SEO results using Traffic Travis. I have a VERY basic understanding of what the information means.

Questions:

1. Why is does the site with a "PR 1" rank 14th in the list?
2. Why does the No. 1 ranked site have "PR 0"?
3. How do I tell if the webpage is keyword optimized?

My plan is to setup a site give away a report, generate tons of articles and etc. to drive traffic, and hopefully sell an ebook.

I took a look at the top 20 rated sites. Only one, #14 is actually promoting a similar product. The others are promoting entirely different things or nothing at all.

So, is this enough to tell me that it is worth pursuing, or do I need to do more research? If I need additional research, what is actually needed?

Thank you for your time to help me.

elizbeth

Thanks
1 reply

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elizbeth 14 years ago

Sansecret: How do I choose "Exact" match keyword. I do not find an option for exact.

My key word string (without giving it away) is as specific as "How to know someone is stealing from you".
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Zeus66

14 years ago

What's going on with site #14 is to all realistic intents and purposes irrelevant, because the proportion of people (other than marketers researching) who ever look at the second page is very small.

Just one small point about this comment... You can get a lot of traffic in the #14 position at Google if it's for a very popular search term. Always think about the numbers (monthly search volume) when considering how hard a keyword is to rank for, because while we'd all obviously love to be #1 all the time, being on Page 2 for some terms will bring you a lot more visitors than being #1 for lesser searched terms.

And even within the Top 10 at Google, it's actually better to be at the bottom (#10) than in the spot just above. There's a graph floating around somewhere that shows the click dispersion percentages for the Top 10, and #10 is slightly higher than #9 (last time I saw it).

Finally, remember that ranking position is not the end of the game. You still must be creative in your Title and Description for that page, or you'll lose traffic because you failed to convince enough searchers in your listing to click to your site.

Good luck!
John

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iamchrisgreen

14 years ago

Where has the screenshot gone?

Thanks
1 reply

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elizbeth 14 years ago

freelancelance4money: Apparently, I am not allowed to post attachments, due to being new to the forum. I would really like to post it, so that other would be able to advise me. I can not find any information on limitations, so I have no idea when I will be allowed to add the attachment.

If anyone has any suggestions, I'm all ears.

Thank,

elizbeth
- Thanks
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MarketAbel

14 years ago

Originally Posted by elizbeth

Questions:
1. What is the "0.93" suppose to tell me?
2. Is there anything else I should consider or look at in this area?

Answers:

The 0.93 is the number representation of the little shaded bar which represents a sort of competition if you were to run an Adwords Campaign. In other words if you want to pay per click (PPC) for your lil ad to appear on the right of searches etc., you will prolly be fighting harder and paying more per click on a 0.93 vs. a 0.33 competition rating.
There is plenty to look at and there are many posts that I have read here on WF regarding this...
- Do a search on your keyword/s with out " " in google and look at how many results it found. Good niches have under 1 mil and best niches have less than 100k down to 10s of 1000s.
- When you do a search for keywords get a tool like SEOToolbar so you can view PR and page back links at a glance. You want to be on the first page and if its filled with high PR sites with 100s or 1000s of back links you will have a battle to make it. Best to find high PR with no or low back links or sites with ' - ' or 0 PR.

Originally Posted by elizbeth

Questions:
1. Why is does the site with a "PR 1" rank 14th in the list?
2. Why does the No. 1 ranked site have "PR 0"?
3. How do I tell if the webpage is keyword optimized?

I took a look at the top 20 rated sites. Only one, #14 is actually promoting a similar product. The others are promoting entirely different things or nothing at all.

Answers:

Forget about PR unless you have a long established site and you have nothing else to worry about. As many have said on here, whether you have PR0 or PR8... Does it really matter if you are on the first page or in the Top 3 results? Let PR be for now.
Proof that Answer #1 is good 'nuff.
Well, I am a self professed 'NooRu' (Noobie Guru) so I don't have all the answers, but I do know there are apps out there, possibly web based and free that will analyze pages and let you know what keywords the page is optimized for whether it was the authors' intention or not. This is a good way to see what keywords your competitors' sites are targeting.

As I said I don't have all the answers, but am pretty sure the above answers will point most Newbies in the right direction. Good luck!

Thanks
1 reply

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thetruth23

14 years ago

Originally Posted by MarketAbel

Answers:

The 0.93 is the number representation of the little shaded bar which represents a sort of competition if you were to run an Adwords Campaign. In other words if you want to pay per click (PPC) for your lil ad to appear on the right of searches etc., you will prolly be fighting harder and paying more per click on a 0.93 vs. a 0.33 competition rating.
There is plenty to look at and there are many posts that I have read here on WF regarding this...
- Do a search on your keyword/s with out " " in google and look at how many results it found. Good niches have under 1 mil and best niches have less than 100k down to 10s of 1000s.
- When you do a search for keywords get a tool like SEOToolbar so you can view PR and page back links at a glance. You want to be on the first page and if its filled with high PR sites with 100s or 1000s of back links you will have a battle to make it. Best to find high PR with no or low back links or sites with ' - ' or 0 PR.

Answers:

Forget about PR unless you have a long established site and you have nothing else to worry about. As many have said on here, whether you have PR0 or PR8... Does it really matter if you are on the first page or in the Top 3 results? Let PR be for now.
Proof that Answer #1 is good 'nuff.
Well, I am a self professed 'NooRu' (Noobie Guru) so I don't have all the answers, but I do know there are apps out there, possibly web based and free that will analyze pages and let you know what keywords the page is optimized for whether it was the authors' intention or not. This is a good way to see what keywords your competitors' sites are targeting.

As I said I don't have all the answers, but am pretty sure the above answers will point most Newbies in the right direction. Good luck!

Thanks, Abel, I found this useful as i'm sure Elizbeth did too!

Just wanted to comment on one point.

Do a search on your keyword/s with out " " in google and look at how many results it found. Good niches have under 1 mil and best niches have less than 100k down to 10s of 1000s.

I'm new to SEO also, but i'm of the opinion that the total results found in google is almost irrelevent, and that the quality of the top 10 (sometimes top 20 - if a second page ranking can bring enough traffic) can help you decide whether or not it is worth pursuing and competeting on a keyword/niche.

Elizbeth, judging by the first screen shot, a first page listing isn't at all unreasonable.

Also, you mention you've been doing global searches. I'd recommend doing a local search initially and seeing what search volumes come up for the US, Canada, and UK. This is likely where you'll get most of your potential buyers from for an, i assume, english written ebook. Obviously you can offer the ebook globally, but if you can confirm these countries are searching for your keywords then all the better. (the chances are the US will provide most of the search volume results, but not always. Always good to check.)

Thanks
1 reply

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Tony Marriott 14 years ago

Hi Elizbeth,

A few of things:
1. Exact match is indicated by [] square brackets around the keyword and phrase match is indicated by quotes.
If you are looking at the amount of traffic you might get from a particular keyword use exact match.
If you are looking for a 'loose' estimate of competition use phrase match.
if you are looking for maximun potential traffic in the long term use broad match (no quotes).

2. You seem to have already figured that your real competition are the ten websites on page 1 of the Google search results and you can estimate the amount of traffic per position on that page as (approx) clickthroughs for:

pos 1 42%
pos 2 27%
Pos 3 12%
Pos 4-9 3%
Pos 10 5%
(very approx and general but a good guide when looking to see if your keyword is viable) - some people just don't click anything other click ads.

Some things will dramatically affect these numbers. For instance if you keyword has a location in it (like Navada Electronics) then you will likely get a Google Local business directory which will dominate the top of the search results and suck all the traffic in leaving zero for the organic results - even No. 1.
Also if you have a brand name in the keyword and that brand/company appears in the top 3 it will also suck all the traffic off that page.

3. Ok, lets assume your happy with the possible traffic numbers lets look at the real competition. I.e The top 10 results. Ok lots of factors add up to the strength of a website but keep it simple when putting up new sites.
look at on page SEO. An exact keyword match domain name of .com .net or .org is the most powerfull thing here. Check for these in Google. Are any in the top 10? (if so good - as you know then exactly what it takes to rank) If they exist but not in teh top 10 then look and see why they don't rank in the top 10 (backlinks mainly but maybe parked, not indexed, new site).

As a new site you can't compete on PR or Domain age so ignore domain age but I would worry if all the PRs are 5+ (0-3 is definitely better).
Ignore the amount of indexed pages and to some extent the DMOZ/Yahoo Directory (more later!).

Most important is the backlinks to the page ( these are generally the amount of links you will need to beat these sites) but any with backlinks to the domain in the millions may be a challange.

4. What Traffic Travis doesn't show you (at least last time I looked) is the PR of the links pages and the anchor text. You may need something like market samuarai to check these.

Primarily you need to check this because some sites can have a large number of backlinks to the page but they may all be PR0 which can be easily beaten with just a few high PR links to your page. On the other hand a few links of PR 6/7/8 can be very hard to beat (unless you have access to these of course)

Also the anchor text. If only a few of the links actually have the exact anchor text then the site may not be as competative as it first seems.

5. In your particualar case there is a great indicator for your success. No.5 is an ezinearticle with 0 page links and no on-page optimization. If you can get an exact match domain name you should easily beat that ezinearticle with only a handfull of links. So a pos 5 is pretty much guaranteed. looking at the number one spot it seems to be up there by merit of links and the DMOZ/Yahhoo directories. It only has 15 page links (although 5000 domain links help) so you can see that the DMOZ/Yahoo sort of acts like a link multiplier (not really but it helps if you think of it like that!) and looks like it gives it a bit more boost.

If you Look at the number 2 site links (it has no DMOZ/Yahoo but more links) it may be a big clue to estimating the value of DMOZ/Yahoo

The top 5 places all appear to be inner pages of the websites so your top level domain name should compete well against them.

I would like to see what the 15 links/anchors are exactly and the domain links of course but the numbers seem to indicate that you could grab that no.1 position relatively easy. - Of course when you do the current number one will fight back!!

Hope this helps?

Tony
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Mohammad Afaq

14 years ago

Ok guys, here's the screen shot that I found in Elizbeth's album:

Hope that's the right one

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elizbeth 14 years ago

Mohammad: Thank you so much.

MarketAbel: Thank you for your comments; that helps and it's not way over my head and ability to understand. The data shown is without quote around my keyword search. I think your quote comment answered another question for me. I guess with the quotes is how one does an "exact" search as mentioned earlier. So I will go back now and do and exact search. I had a brain freeze, I use quotes all the time doing a normal search in Google, it never occured to me to do that with the keyword search.

Thanks everybody!
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elizbeth

14 years ago

Okay I redid the Google Keyword Search with quotes around my keyword.

Results: 100 keywords with a total of 455,130 Global searches.

I also ran the keyword back through Traffic Travis with quote.

Mohammad, would you please post the new image "seo analysis 2"

I would appreciate updated comments on the new data.

Thanks,

Elizbeth

Thanks
1 reply

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MarketAbel 14 years ago

Originally Posted by elizbeth

Okay I redid the Google Keyword Search with quotes around my keyword.

Just another note about the use or non-use of quotes when doing research. For an IM point of view, in most cases you want to see info without the quotes. Here's why...

You want to leave yourself open to finding searchers using a different combination of the same words and possibly rank and show up for searches that contain your terms inside their full search term.

If your targeted KWP is "cheap diet pills" in quotes... you are only looking at or appearing when someone types those three exact words in that order.

If you start targetting and researching "cheap diet pills" wihtout the quotes you will start seeing relative searches with more people seeing you.

Examples:
where to find cheap diet pills
buy diet pills cheap
diet pills for cheap
cheap way to buy pills for a diet

There are scenarios where you are looking for exact match, laser targeted info or research and you want to use quotes, but I will let someone else explain why.
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travlinguy

14 years ago

Hi...
I'm not a guru but had the good fortune to work with an SEO expert for a while. He was into finding profitable micro niches. His number one criteria for a project was this: Unless you see four or five Adwords ads pop up for the niche utilizing your main keywords, you're wasting your time.

Since then I've found that to be amazingly accurate. Some competition is healthy, too much is dangerous. The presence of a few ads that link to decent, well presented offers will tell you there is a decent market for your stuff. Good luck.

Thanks
1 reply

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elizbeth 14 years ago

travlinguy,

When you say "pop up", I assume you mean when doing a search in google?
- Thanks
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travlinguy

14 years ago

Yes, I mean the Google page with the ads on the right side.

Thanks

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elizbeth

14 years ago

Tony, thank you for your detailed comments. You have really helped me to have a little more understanding of what I am trying to accomplish.

To answer your question, the 15 links/anchors link to sub-pages of the site, which also contain short articles. The page has a short article, but is a major sales page with a banner-sized Google ad to buy at the top of the page.

Additionally, there are 5 Google ads on the right-hand side, and 20 more at the bottom which are scrolled through 4 at a time.

There is nothing, other than the info in the articles, offered free. Everything is directing the visitor to buy a product immediately, or to a Google ad.

I have gone back and look at the top 5 site in detail. No. 5 is actually a dead site.

I ran the top 5 sites, (1, 2, 3, 4 & 6) through Market Samauri, but I cannot post an image yet, so here are the results below:

No. PR BLP BLD BLEG DMZ YAH TITLE URL DECSR HEAD CA

#1 0 17 10700 0 Y Y N N Y Y 7
#2 3 149 362 0 N N N N N N 8
#3 4 40 8701 2 N N Y N N Y 7
#4 6 0 1560128 0 Y N N N N N -
#5 Dead Page
#6 3 3 2960191 0 Y Y Y N Y Y 10

Tony, I look forward to any comment you might offer.

By the way, is you case study still available. The link in your sig is bad.

Thank you again,

elizbeth

Thanks

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Newbie found possible niche, Would like advice from seasoned gurus...SEO screen capture included

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