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I need some ideas on how to improve CTR for Adsense site.

by Nail Yener
13 replies
  • SEO
    • |
Hi warriors,

I have been working on the SEO of one of my niche-based Adsense sites and now the traffic is increasing steadily. I get about 10-30 visitors and about 20-60 pageviews a day. With that traffic I would expect more Adsense clicks but I get about a 2% CTR. Some days more some days less. And my EPC range is like 0.10-0.60$. And I am sure I will earn more if I can do the right modifications as well as continue on SEO.

I use Prosense Blue theme for Wordpress and I made some modifications to it. I have two ad blocks one in the 1st right sidebar(column) and the second(250x300) is in the post just below the title of the post and introductory paragraph. I want to ask to those who have experience with that specific theme about how to increase my CTR.

Thanks for any ideas.
#adsense #ctr #ideas #improve #site
  • Profile picture of the author Fraggler
    Experiment! Don't be afraid to move the Units around each week to find which works for your site. Change the colours, fonts, borders too.

    Also, make sure the Ads are relevant and a visitor will want to click on them. If not - look at other ways to monetise as your CTR won't improve if the ads are useless.

    Try adding an ad unit to straight after the article. Try placing a unit 1 paragraph into the content, instead of being the very first thing the user sees. Try using link units in the sidebar instead of Ad Units.

    Just try something each week and react to the changes.
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    • Profile picture of the author swayman
      Originally Posted by Fraggler View Post

      Try adding an ad unit to straight after the article. Try placing a unit 1 paragraph into the content, instead of being the very first thing the user sees. Try using link units in the sidebar instead of Ad Units.
      Nice tip, I'll give it a try. Which template do you thing converts the best? 2 columns or 3 columns?
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  • Profile picture of the author Paul Gordelo
    try adding more content on your website.
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    • Profile picture of the author nouseforaname
      Don't add much value to your articles, what I meant to say, lets suppose your article is about How to feed your cat with spoon (lol I just made up ridiculous topic).

      First, of course some introductory to grab people's intention to read more (use image at top would be nice too or catchy headlines), then some brief about the topic (yet still don't add much value), then make people looking out for the important info you think they will search for after reading the mid or last paragraph.

      You write A to V, and let them seek themselves for X,Y & Z info which you don't add to your site. They start to navigate your site because they want to know more about the topic, they found Adsense links, they click on it, you got the cents.
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  • Profile picture of the author brettb
    If you get more traffic then try YieldBuild - the HubPages miracle product that helps gets CTR rates you would not believe. It works better on high traffic sites though.

    Use the big square google ads - they get the best CTR imho.

    2% isn't a bad CTR though, but you'll find that it's heavily dependent on your niche and what whether you're attracting people in buy or information seeking mode. Demographics is also important. Women go click crazy in certain niches, and men do the same in others ha ha ha.
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    • Profile picture of the author HCLee
      Yes I agree, in adsense you have to test, tweak, test and repeat again. Also if you have any 'list' post that gives a numbered or bulleted point form, you can try using a link unit in between these points as it blends into you post.
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    • Profile picture of the author jamespitt
      This is helpful, thank you for all of your ideas
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  • Profile picture of the author Nail Yener
    Thanks for all the great ideas. Now as you suggested, I started testing and the first thing I did was to remove the second ad block on the sidebar and increase the size of the ad block in the posts so that it grabs more attention.

    I will see how it goes and continue on testing.
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  • Profile picture of the author misterkailo
    The 336 block with red title links work well for me.
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    • Profile picture of the author paulgl
      I like the adsense template here: school-grants.org

      Testing is okay, but remember even google says to give it
      at least 2 weeks before trying something else.

      I switched to the above, and let it ride. It eventually picked
      up.

      I am also not just getting mindless traffic. I concentrated on laser
      targeted traffic. My impressions have gone down 3 fold, but
      CTR has gone up 3 fold.

      And the kicker is, the more content is laser targeted, and your
      traffic is laser targeted, your ads then become laser targeted,
      your CTR increases, your money per click increases as well.

      BUT...don't expect it to change your revenue overnight except in
      rare instances.

      Be patient and satisfied that you have nailed it.

      The worse thing you can do is just go changing stuff daily.

      Paul
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  • Profile picture of the author desouth
    I have a 45% ctr spesific adsense template

    Originally Posted by ademmeda View Post

    Hi warriors,

    I have been working on the SEO of one of my niche-based Adsense sites and now the traffic is increasing steadily. I get about 10-30 visitors and about 20-60 pageviews a day. With that traffic I would expect more Adsense clicks but I get about a 2% CTR. Some days more some days less. And my EPC range is like 0.10-0.60$. And I am sure I will earn more if I can do the right modifications as well as continue on SEO.

    I use Prosense Blue theme for Wordpress and I made some modifications to it. I have two ad blocks one in the 1st right sidebar(column) and the second(250x300) is in the post just below the title of the post and introductory paragraph. I want to ask to those who have experience with that specific theme about how to increase my CTR.

    Thanks for any ideas.
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    • Profile picture of the author parzlou
      I have found that fewer well placed ads increases my ctr.. and my earnings have also gone from pennies per click to upwards of $3.00 per click... now if I could only only increase my traffic

      I use text only ads with a 336 x 280 block below the title and a 468 x 60 after the content..

      The 468x 60 ad is a killer your readers eyes will flow right into it from the content
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  • Profile picture of the author discgolftraveler
    This was very helpful to me. Thanks for the tips everyone. I'm getting lots of traffic but almost no clicks. I'm going to keep trying some new ads.
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