Google SERP backwards for keyword "wireless router"?

by ajensen

Posted: 14 years ago 6 replies

I'm busy working away on my first few IM ventures but I'm still trying to understand Google.

I just searched for "wireless router" on Google and the SERP results seem backwards. I keep hearing about the power of backlinks, PR, etc. but the results seem to conflict.

Here are the stats for SERP positions 3 through 5:
#3 Best Buy PR: 0, L: 0, LD: 2M, AP: 333, Dens: 0.77%
#4 CNET PR: 3, L: 32, LD: 56M, AP: 79, Dens: 3.58%
#5 Wikipedia PR: 5, L: 172, LD: 121M, AP: 7, Dens: 2.09%

The stats are: page rank, backlinks (yahoo), links to the domain, alexa pop, keyword dens. This is just a case study as the competition is probably too tough. However, even if I wanted to, based on the backwards results, I'm not sure I could expect to rank even if I had 200 backlinks and a PR of 6?

Anybody have experience or thoughts on the topic?

#backwards #google #keyword #serp #wireless router

tbunch 14 years ago

I just took a quick glance with 1 of the tools I use. The average PR is less than 3 and there are 5 results with less than 100 backlinks to them.

As for getting in the top 10 - it is very easy but would it not be better to target a more narrow phrase such as model specific or more specific technology.
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ajensen 14 years ago

Yeah, I am actually targeting a 3 keyword phrase with "wireless router" in it. I just noticed this as an example. I was hoping to get a more concrete feel for what it takes to rank for each position?

Maybe I shouldn't be too critical of the actual order of the top ten then and just look more at the average?
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- tbunch 14 years ago
  
  Originally Posted by ajensen
  
  Maybe I shouldn't be too critical of the actual order of the top ten then and just look more at the average?
  
  Well since you mention the order - did you notice that the #1 result is not a straight out shopping page? Also #4 and #8 are the only 2 that has the keyword in the title, description and H1 tags.
  
  Once you break it down it makes it a much more manageable thing to attack.
  
  Good luck to you!
  
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  paulgl 14 years ago
  
  You cannot look at the SERPS and try and come up with the proverbial
  question, "Why?" and then do x,y, and z thinking you now should be #1.
  
  You have no idea who what why when where or how google loves the
  #1 site. You have no idea what that site is doing, or what kind of
  authority they have.
  
  Those sites that rank high for computer products are major players.
  Even for individual products.
  
  There is now way you could ever say all I need is 200 backlinks and
  PR6. Which I might add, is no small, easy, or quick task.
  
  Sites like amazon, tigerdirect, bestbuy, cnet, etc. get product pages
  #1 not because of PR or backlinks, but by the sheer authority of those
  pages.
  
  You have to think: Authority site.
  
  Paul
  
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  If you were disappointed in your results today, lower your standards tomorrow.
  
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ajensen 14 years ago

I guess it's the engineer in me saying, "I know there is an algorithm", therefore there must be a "right" way to do it. Oh well, I've heard there are over a hundred variables determining rank (furthermore I wouldn't be surprised if they are tweaked fairly often) so the "authority" approach you speak of is probably a more realistic approach than attempting to figure out the details. Thanks for the insight.
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