Double Serve Adwords

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I did a search for this but didn't see any existing topic, so correct me if one exists. I just noticed a competitor today double serving ads in Google. He is showing up spot #1 and #2 for a popular keyword, two different ads, two different domains but the landing page copy is exactly the same LOL.

I thought this was something Google would suspend accounts over, but after doing more research I've heard more and more people say that Google doesn't do anything about this any longer? What's your take?
#search engine optimization #adwords #double #google #serve
  • Are you sure it's the same person and not affiliates? Affiliates tend to be lazy and will just copy whatever materials are given to them.
    Have you complained to google?
    • [1] reply
    • Are you sure that's the complete rule? I think it has to with where
      the ad goes to. The ads cannot go to the same or similar landing
      page.

      This is how the big boys get away with it. The ads may look similar,
      but they go to completely different products. Well, not entirely
      different, but different enough to not break the rules.

      But then if you are big enough, you get many perks.

      Your competitor is probably not big enough, but they could
      have convinced google that they are two distinct products or
      at least different aspects of the same products.

      Since you can have different ad groups for the same keywords,
      it seems possible. For a small company, it seems rather dumb to
      use the same ad copy. The smaller you are, you have to worry about
      quality more.

      It could be 2 affiliates. But then the landing pages would have to
      be radically different for them to show. Of course, strange things
      happen and google cannot get personal all the time.

      Paul
      • [1] reply
  • I wouldn't do the same, you never know when Google will decide to punish these sites, chances are it would be right after you did the same thing. It's not worth it to cheat in the Google game, they always win

    I would contact Google to see exactly what they think about it.
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    Double Serve Adwords

    I did a search for this but didn't see any existing topic, so correct me if one exists. I just noticed a competitor today double serving ads in Google. He is showing up spot #1 and #2 for a popular keyword, two different ads, two different domains but the landing page copy is exactly the same LOL. I thought this was something Google would suspend accounts over, but after doing more research I've heard more and more people say that Google doesn't do anything about this any longer? What's your take?