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Is it enough to add keyword 1 time in content to rank for it??

by jlady
10 replies
  • SEO
    • |
If I want to rank for a keyword in the search engines...does it make a difference if I only state that keyword one time in the content?

I realize you can get penalized for keyword spamming but what about on the other end...is one time not enough to get ranked.
#add #content #keyword #rank #time
  • Profile picture of the author Dr.faizan
    It doesn't really holds a big value unless they are seo articles. Its not that the number of times the keyword is repeated but the placement of keywords which matter.. You can learn about this from Youtube.. Check for crapcutter marketing in Youtube very nice videos..
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  • Profile picture of the author AprilCT
    You need the keyword in your article title. It should also be placed once close to the beginning of your introductory paragraph. Place the keyword in your ending paragraph. The number of times also depends on how long your article is -- if it's 500 words, then it should appear about 5 times in the article.

    You should also use some synonyms about 3 times in a 500 word article. This way, the SE's know the meaning of your article and can index it properly.

    The keyword and synonyms should not be forced into the wording. Make them all look as if they naturally belong.
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  • Profile picture of the author Brad Callen
    You should optimize the page for the keyword if you really want to rank. I realize that some of the keywords that pull in the big traffic don't always align perfectly with a site. In those cases, optimize for the keyword as best as you can, try to use it in the title, heading, bold/italics, image anchor text, in bound links (or nav structure) and in the body of the page. Don't force it and don't use the exact same phrase for each, it looks spammy.

    Check out Google's SEO Starter guide and really focus on Google titles: Search Engine Optimization (SEO) - Webmaster Tools Help
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    • Profile picture of the author Colin Klinkert
      Originally Posted by Brad Callen View Post

      You should optimize the page for the keyword if you really want to rank. I realize that some of the keywords that pull in the big traffic don't always align perfectly with a site. In those cases, optimize for the keyword as best as you can, try to use it in the title, heading, bold/italics, image anchor text, in bound links (or nav structure) and in the body of the page. Don't force it and don't use the exact same phrase for each, it looks spammy.

      Check out Google's SEO Starter guide and really focus on Google titles: Search Engine Optimization (SEO) - Webmaster Tools Help
      Good Advise from Brad, but also note, you CAN rank for terms that you only use a couple of times in the article (although they say 2-3% KW density is ideal).

      I rank on some of my promos for terms that are 2ndry keywords and not optimized at all (ie - not in title, description, url etc.)

      It is also about the inbound anchor text links you get as well, this is maybe most important, once you have the keyword listed on the site a couple of times of course
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      • Profile picture of the author Google.me
        Depends where you put the keyword. If I used one keyword or keyword phrase ill put it in the title because it is the first text that google see and places as a h2 tag when listing your website.
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  • Profile picture of the author jlady
    I guess I should have specified I am thinking in terms of long tail keywords...for instance throwing some into pages that are primarily trying to rank for another term but my thought was to add long tail keywords into that content to try to rank for MANY terms in one page of content...or do I need to have separate pages of content per long tail keyword.

    Now I realize I should have reworded my first question. This is not about the main keyword, but maybe it doesn't make a difference if it is about main keyword or secondary keywords, the rules may be the same??
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  • Profile picture of the author bmxicann53
    You should optimize the page more if you want to rank for the keyword. Placing the keywords in heading tags and especially in the title tag will let the gbots know what you're trying to talk about. Everything else is pretty much a shot in the dark. We've all had success with and without keyword packing...so it's really only about writing well and staying on topic.
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  • Profile picture of the author jlady
    Ok..so I am still a bit confused...

    So let's say I am ranking well for 3-4 main keywords on an aged site...now I want to try to rank for a bunch of long tail keywords that each don't get tons of traffic but as a whole get a decent amount....

    Let's say I find 10 long tail keywords..should I combine them in a few new pages/add them to existing pages/or make one page for each??
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    • Profile picture of the author Google.me
      Originally Posted by jlady View Post

      Ok..so I am still a bit confused...

      So let's say I am ranking well for 3-4 main keywords on an aged site...now I want to try to rank for a bunch of long tail keywords that each don't get tons of traffic but as a whole get a decent amount....

      Let's say I find 10 long tail keywords..should I combine them in a few new pages/add them to existing pages/or make one page for each??
      make one for each then add the rel=nofollow att to each page if its off topic. When you do this you can structure each page into a silo structure such as having your main parent page as papa smurf then child page as papa smurfs beard and so on..

      Then with your other keyword phrase do the same
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  • Profile picture of the author seoindiaforu
    This is interesting!!!You want to rank for a keyword and on that page the keyword appears only once...please read carefully"If your page is really useful to rank for that keyword then your page must have content related to that keyword....in my opinion the keyword is bound to be repeated at least two times..and moreover they may be synonyms which may be used in that particular web page."

    If these things are not happening..then I think you have probably chosen the wrong keyword to target for the page.Off page seo comes after on page seo...so you need to consider this.
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