I think that a squeeze page should not have any distractions on it - you want them to sign up (or click the buy button if it is a sales page) so why give them to option of doing something else?

I never think about ranking my squeeze pages or sales pages - I use other pages to drive traffic to them. Besides if you had to do on page SEO for your sales page or squeeze page then it could easily ruin the flow of the words.

Lee

Now a days, it's pretty much impossible to rank a typical single-page Squeeze Page.

Alternatively, you can create a whole blog based around your desired keywords, and simply place a massive opt-in form on the sidebar, so the blog's content ranks high and most of the visitors will see the opt-in form right away.

I can't even recall seeing a squeeze page coming up on Google top 10 SERP?!!

Nowadays most of my squeeze pages are put in a separate directory, with the main directory containing a blog.

Of course, all the usual links such as privacy policy, terms and conditions and contact etc.. are on the squeeze page for Google Quality Score purposes.