What are the seo benefits of backlinking to a blog category

2 replies
  • SEO
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Hi folks

I have a question regarding the SEO benefits of backlinking to a blog category. I understand much more than the average user about SEO but this is one thing there seems to be extremely little information regarding so I thought I'd run it past the warrior forum for some advice from the experts.

I'm using a wordpress blog and have a series of posts which are all assigned to a single category and I'm wondering whether it would be better to backlink to specific posts or to the entire category. I know from my stats that I receive google traffic via category pages but I'm wondering whether anyone has actually tested this. In a sense it would be a short cut to making all the posts rank for the keywords used as anchor text instead of trying to make each individual post rank for those specific keywords.

What do you think? Does this technique work? Anyone got any pearls of wisdom to offer on this subject?
#backlinking #benefits #blog #category #seo
  • Profile picture of the author PhilipSEO
    I would build links to the individual posts rather than build links to the category page as a shortcut. Building links to the category page can cause it to rank, which may be fine if the keyword in question is the category itself, but the same effect can take place in regards to another keywords in an article is are on the category page. So the vistor may get confused and leave, not finding what she needs.

    You may have observed the same effect before in a different. Have you ever seen how when you search for some thread in a forum via a keyword used in a thread title, it's the whole forum or subforum that ranks higher than the thread itself (moreover, the thread may no longer appear on the first subforum page!). Google should not theoretically work like this, but it happens pretty often. Because the main forum or subforum page has more links pointing to it than the thread itself.

    I know from my stats that I receive google traffic via category pages
    Actually, this can be tricky. Is the category a part of the URL? In some web analytics applications, including Google Analytics, you don't get to see the full referring URL (unless you implement some sort of hack), so getting traffic from the category page can be a bit of an illusion.
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    • Profile picture of the author Julia Andersson
      Originally Posted by PhilipSEO View Post

      I would build links to the individual posts rather than build links to the category page as a shortcut. Building links to the category page can cause it to rank, which may be fine if the keyword in question is the category itself, but the same effect can take place in regards to another keywords in an article is are on the category page. So the vistor may get confused and leave, not finding what she needs.

      Actually, this can be tricky. Is the category a part of the URL? In some web analytics applications, including Google Analytics, you don't get to see the full referring URL (unless you implement some sort of hack), so getting traffic from the category page can be a bit of an illusion.
      Hi Philip. Thanks for the response. In response to your question my permalink structure is;

      mydomain.com/category/'category-name' and the category name is the keyword I want to rank for. In addition to that, every single post within that category is optimized for that keyword. As you can see, no confusion is possible. It's a VERY specific micro niche that receives around 3900 exact match searches per month according to the google keyword tool
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