I have a question regarding the SEO benefits of backlinking to a blog category. I understand much more than the average user about SEO but this is one thing there seems to be extremely little information regarding so I thought I'd run it past the warrior forum for some advice from the experts.
I'm using a wordpress blog and have a series of posts which are all assigned to a single category and I'm wondering whether it would be better to backlink to specific posts or to the entire category. I know from my stats that I receive google traffic via category pages but I'm wondering whether anyone has actually tested this. In a sense it would be a short cut to making all the posts rank for the keywords used as anchor text instead of trying to make each individual post rank for those specific keywords.
What do you think? Does this technique work? Anyone got any pearls of wisdom to offer on this subject?