Is This The Most Bad Ass List Of Content Network Tips?

My business partner was watching PPC formula 2.0 and wrote down the following content network tips.

Is there anything else we should know?

· 800x more traffic
· Google determines where to place ads based on ads and keywords
· QS not as intense
· CN: Interruption marketing - MUST GET THE PROSPECTS ATTENTION
· Need to set up separate campaign for the content network
· No KW variations - keep it broad
· Lump up 5-10 keywords in campaign
· Track results in google adwords --> conversion pixel --> weed out poor performing sites (Placement Report --> check conversions all the way down the domain level.)
· Use both text and image ads and video ads --> gives more impressions --> some websites only accept one or the other
o Always split test variations of the AD - 2x all types of image ads.
o Increase impressions, increase exposure, reduce CPC
o Ensure that we create NEGATIVE KEYWORDS.
· Engage the prospect - Interrupt marketing - shocking headline, right a question in headline, write ad specific to the website --> engaging the reader.
· Always separate image ad campaign and text ads into spearate ad groups OR ad campaigns.
· Image ads eCPM > then 4 text ads eCPM in order to trigger.
o Money google makes from my image ad must be greater then the sum of the closest 4 text ads.
o To achieve this the CTR must be approx 4x where the CPC are similar
o Image ad has control over the entire block - more room to craft the ad - should be higher
o Image ad - bid higher then would normally. This will get the ad displayed on websites - in good positions that will maximised the CTR. Increase eCPM.
o Continually split-test the ads to ensure that CTR is maximised.
Placement Report:

· Need Google Conversion Pixel set up on page after the form has been submitted
· Placement Performance Report - what web pages are performing.