To Buy (links) or not to buy, that is the question

by jewin 15 replies
I have a few properties within a competitive niche. Also within this niche is a very tough competitor. We work diligently on building quality backlinks to our sites, and have not and do not buy links. The top competitor is clearly buying links, sometimes on shady websites (i.e. link farms, etc)... and in the 2 years I've followed them, I've never seen them get smacked by Google.

So, the question is, do I follow suit and buy links as well? I'm not keen on it as a practice, but you can't knock success. :confused:
#search engine optimization #buy #links #question
  • Profile picture of the author DropWizard.com
    I wouldn't buy them I'd continue to focus on buiding the high quality links. After all a great PR link from another site can overcome a lot of garbage links.

    But I would also suggest learning some bulk link building techniques that don't involve link buying. Do that to keep up and the high quality will win for you in the end.

    Unless the competitor is us in which case you're toast
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  • Profile picture of the author Tomwood
    I would not buy links just keep building links naturally and keep adding good content slow and steady will win the race and remember Google may step up their campaign against dodgy links at any time
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    • Profile picture of the author jewin
      Originally Posted by Tomwood View Post

      I would not buy links just keep building links naturally and keep adding good content slow and steady will win the race and remember Google may step up their campaign against dodgy links at any time
      I spoke with Bruce Clay about 2 months ago and indicated that Google would be stepping up their anti-link buying efforts this summer... I haven't seen it yet, but my fingers are crossed that it will begin soon.
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      • Profile picture of the author PalatnkFactor
        Check out this piece guys: Link Buying Penalty By Google That Cost $4 Million Dollars

        There is currently another thread active also now here regarding buying links. Truth is SEOs still engage in buying links. Just have to be smart about it and I believe do it in very relevant sites to your niche. Furthermore, buying links doesnt have to be for the sole purpose of SEO, some may bring you quality traffic as well.

        Regardless, if you buy 1-2 links that you think are really worth it, should be no real harm done but obviously it's not recommended. Organic link building, if you know how to do it, is always the best way and best practice, of course. You may want to report a competitor for engaging in link buying but not sure you want to go that route...
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        • Profile picture of the author Tom Goodwin
          Originally Posted by PalatnkFactor View Post

          Despite the large numbers of articles that reference back to the Inc. article, there are actually very few "facts" out there about this. You would think with all the referencing of this someone would be able to put together more info. It's almost like those stories of Sasquatch you see in the tabloids. There obviously could have been other things going on, and no one will know as there isn't anything out there on this. Maybe they linked out to bad neighborhood sites, I don't know. there could be many reasons. If it was simply for "paid links", then the links could have been paid for by a competitor, which just doesn't make sense.

          Originally Posted by PalatnkFactor View Post

          Organic link building, if you know how to do it, is always the best way and best practice, of course.
          If you have a huge budget and staff, then perhaps. But for 99% of us this is not the case.

          Originally Posted by PalatnkFactor View Post

          You may want to report a competitor for engaging in link buying but not sure you want to go that route...
          Typically when you start throwing mud you end up in a place you don't want to end up.

          Tom
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  • Profile picture of the author Lance K
    Originally Posted by jewin View Post

    So, the question is, do I follow suit and buy links as well? I'm not keen on it as a practice, but you can't knock success. :confused:
    2 wrongs don't make a right.

    They'll take their medicine eventually.
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    "You can have everything in life you want if you will just help enough other people get what they want."
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  • Profile picture of the author Rock Solid
    I think it really depends on a number of factors including where the links are coming from... Are you talking about buying backlinks as in front page links? If the competition is doing it why not? I've used front page backlinks and it has absolutely skyrocketed me to #1 in SERP's extremely quickly.

    If the site has some age on it, you consistently backlink and update it regularly, you should be fine.
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  • Profile picture of the author socialbookmark
    Buying links from some places cant hurt you at all. Some times buying links is exactly like getting one way backlinks from a website and Google doesn't know it was paid or free. But be careful about buying a lot of links. Only buy a little backlinks.
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  • Profile picture of the author SeanSupplee
    With all honesty I think buying links is a rip off. If you want links then provide quality information about your niche that people want to link to. On top of that you have plenty of free sources to create backlinks for.
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  • Profile picture of the author Karan Goel
    Originally Posted by jewin View Post

    I have a few properties within a competitive niche. Also within this niche is a very tough competitor. We work diligently on building quality backlinks to our sites, and have not and do not buy links. The top competitor is clearly buying links, sometimes on shady websites (i.e. link farms, etc)... and in the 2 years I've followed them, I've never seen them get smacked by Google.

    So, the question is, do I follow suit and buy links as well? I'm not keen on it as a practice, but you can't knock success. :confused:
    If your niche is seasonal, then you may buy links during the "hottest" times. Same applies for product launch review sites.

    But, if you are building long term income generators, then I advice you to build links manually (or outsource) slowly and steadily.

    Also, you must make sure that the backlinks are of high quality.

    Karan
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  • ye i dont think there is nothing wrong with buying a link on a front page, as long as it is relevant and a solid, aged domain.
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  • Profile picture of the author myshow
    If you actually Google in to see what Google itself has to say about it, you will find that it does not approve or go with buying links.
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    • Profile picture of the author Tom Goodwin
      Originally Posted by myshow View Post

      If you actually Google in to see what Google itself has to say about it, you will find that it does not approve or go with buying links.
      I'm not sure what your point is. We all know Google's position, and we all know they are hypocritical when it comes to link buying.

      What is funny to me is all the posts in this thread about "just build organic/natural links" etc. I would be willing to bet that the people saying that are those that think putting up an article on EZA and linking back to your site with your anchor text is a "natural" or "organic" link, when nothing could be further from the truth.
      Tom
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  • Profile picture of the author benjamin123
    Banned
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    • Profile picture of the author Dellco
      I'm glad the OP asked this question, because it's like everyone can deny it and frown on it, but it's real, and it's going on all the time, and it's everywhere.

      If Google is really serious on penalizing link buying, it would have to drop at least 60-80% of all its listings in its SERPs, especially the top 10 listings for most major (and commercial intent) keywords.

      There's no point punishing a website here and there just to make it an example, when it is so rampant and you will have a very, very hard time finding a website in the top 100 of any big keyword or small keyword that has not bought links.

      It's just not reality.

      I'm also facing the same difficulty for all the number 1 - number X websites have clearly shady links from link farms and junk spun content placed on a zillion websites. It's just so obvious, and great Google even accords them "authority" status with site links underneath their listing, and giving them double, triple, indented results....and they sit pretty at the top of the pile. Quite often, those sites are not even high quality sites, but in the eyes of the Google bot, they are the "best."

      Like I said, if Google wants to punish all these link buying sites, it would have to throw out almost all its front page listings......

      You think that's going to happen?
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  • Profile picture of the author intesols
    no need to purchase you can build easily.
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