Google AdWords To Adjust Your Max CPCs Based On Conversion Data

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Enhanced CPC uses your campaign's historical conversion tracking data to automatically adjust your Max CPC bid based on the likelihood that your ad will convert. As a result, you should receive more conversions while maintaining or reducing your overall CPA and hopefully spend less time managing your Max CPC bids.

Read more about it and watch a video here
Increase ROI & Conversions with Enhanced CPC - Inside AdWords
#search engine optimization #adjust #adwords #based #conversion #cpcs #data #enhanced cpc #google #max
  • Does this work? Do people use this?
    • [1] reply
    • Very, very old post.

      Newer adwords users need to know the better their ad is,
      the more good clicks, the less google charges you to be on top.

      Sometimes a newer adwords user cannot bid high enough to
      make the top spot. It's going to a high QS site at a lesser price.

      Google wants ads that will convert. That's good for their business
      all the way around.

      Paul
  • So are you saying that if you have a high conversion rate on one of your keywords, you will not manually (or automatically using this feature) adjust your bid because of the "hopelessness" of competing against a higher QS?

    I don't see your logic.
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    Google AdWords To Adjust Your Max CPCs Based On Conversion Data

    Enhanced CPC uses your campaign's historical conversion tracking data to automatically adjust your Max CPC bid based on the likelihood that your ad will convert. As a result, you should receive more conversions while maintaining or reducing your overall CPA and hopefully spend less time managing your Max CPC bids. Read more about it and watch a video here