How to make the most of SEO after Google Instants
- SEO |
I will start the ball rolling:
1. Make your title eye-catching. This is something you should do always, but now that the google user has several pages of info flashing up, you need to grab their attention to stop them typing and get them clicking your site. I sometimes use non standard characters ►►►Like This ◄◄◄in title to grab attention.
2. When choosing longtails to optimize for, follow the path it will take a user to get to your content. Type the phrase in letter by letter. If the user sees several pages of highly targetted information and sites offering same info/service before they get to the entire term then consider looking at a different term to optimize for. I am sure several long tails will still be very valid and get traffic from people searching for diversity.
These are just a couple off top of my head, if I think of any more I will come back.
Anyone got number 3?
If you were disappointed in your results today, lower your standards tomorrow.