Now That There Is Google Instant Should I Try To Rank For Half Of A Key Word?

12 replies
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Do you think that would do anything benifical for seo, trying to for lets say "weight loss" but trying to rank with "weig" or would that just be a waste of time...you thoughts?
#google #half #instant #key #rank #word
  • Profile picture of the author Derek_Thomas
    Originally Posted by Thomas Michal View Post

    Do you think that would do anything benifical for seo, trying to for lets say "weight loss" but trying to rank with "weig" or would that just be a waste of time...you thoughts?
    My opinion? Waste of time.

    Google's "smarter" than that.

    Best of luck,
    Derek
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  • Profile picture of the author mnonline
    Funny idea But if your site have grammatical errors and mistakes. People will turn away from you. I don't think it is a good idea to do that. Content is king but bad content is....not worth it.
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  • Profile picture of the author Will Edwards
    Well, I thought it was at least interesting thinking and I certainly think there might be ways of doing it without compromising on the quality of your site too. It shows you have a good mind, attempting to see the opportunity rather than the danger.

    Will
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    • Profile picture of the author tpw
      Originally Posted by Will Edwards View Post

      Well, I thought it was at least interesting thinking and I certainly think there might be ways of doing it without compromising on the quality of your site too. It shows you have a good mind, attempting to see the opportunity rather than the danger.

      Will
      I agree Will...

      I don't think it will work, but the idea is probably interesting enough to at least test the idea on a small scale...
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  • Profile picture of the author armadillo
    I disabled google instant on my browser. There were lots of searches out there from people looking to do the same. Google is following the same path as Windows with their "creeping featureism," adding useless features just for the sake of change. I thought they were smarter than that.
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  • Profile picture of the author snapcontent
    the original example is probably a waste of time. What ISN'T a waste of time is realizing that 'long tail keyphrases' are going to become a lot less effective, thanks to Instants, because people are now increasingly unlikely to type in the full long phase. Bottom line, I say if you can't find a magazine for it in the newsagents, you probably shouldn't try and create a niche for it because Google have made a conscious decision to choke off your traffic. There are no glossies for 'Philadelphia Poor Credit Motorbike Loans', and it's probably no longer worth creating a niche for it either
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  • Profile picture of the author Emogen
    Most people will probably still type out their search in full ignoring instant just like google suggestions at least for the immediate future but as mentioned there is a risk to long tail keyword here if the general public takes to the idea and starts clumping around the instant predictions

    I have been thinking about the ranking for partial predictions idea and it seems like it will be viable to some degree, for an example off the top of my head

    Target: Honda Civic Type-R Mugen
    Possible Predictions: Honda Civic, Honda Civic Tyres, Honda Civic Toys, Honda Civic Type-R Model etc etc etc

    The challenge will figuring out what the most common prediction path for a search string will be and then finding the predictions that match your target close enough to justify the effort.
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    • Profile picture of the author tpw
      You quitting makes it easier for the rest of us... LOL

      When you use Google, do you use Google or the Google Toolbar?

      If you are using the Toolbar, you are probably in the majority, and Google Instant does not work on the Toolbar...
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  • Profile picture of the author Ruth P
    Whether people still end up searching for the whole word or just half a word I don't think is the issue. After all, if you're searching for flat screen TVs and only type "flat scre" in your search, the results Google are showing are predicting you're going to type in flat screen, so showing results for the full keyword anyway, surely? That's how it seems to work for me anyway?
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    • Profile picture of the author thebarksmeow
      Originally Posted by Ruth P View Post

      Whether people still end up searching for the whole word or just half a word I don't think is the issue. After all, if you're searching for flat screen TVs and only type "flat scre" in your search, the results Google are showing are predicting you're going to type in flat screen, so showing results for the full keyword anyway, surely? That's how it seems to work for me anyway?
      Exactly. That's the simplest way to look at it. If you stop at "flat scre" google is showing you the sites that are ranking for "flat screen", not "flat scre". So it's pointless to try to rank for it.
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  • Profile picture of the author NoGimmicks
    Google Instant doesn't work like that - so targeting partial keywords is a complete waste of time.

    The way that it works is this. We'll go with the example in the OP - i.e. that the user is searching for "weight loss".

    1) starts to type in "w" - Google instant tries to predict what they're typing, and their first prediction will be "weather", so the search results that get displayed will be as if they had typed in "weather" and hit the search button. They will not see results for the letter "w"

    2) They type in "We" - Google Instant still thinks they are looking for Weather results so those don't change.

    3) Now - they get to "Wei" - Google now thinks that they are searching for "Weight Watchers" so the results will change accordingly.

    4) Those (weight watchers) results will stay there right up to the point where the user has typed in "Weight L" - and it's at that point that the user will see "Weight Loss" results being displayed.

    So the problem with Google Instant isn't that partial keywords will rank, and in my opinion it's not a problem going after long tail either - the problem is understanding what distractions your potential customers are going to come across in their journey to your site.

    Cheers
    Martin

    P.S. If you check the site in my sig there's a script that is included as a bonus that tells you what keywords people will see before they see yours - oh, and the price on site is < $7 for the report & the script thrown in too (it's selling @ $19.95 on the main site).
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