So guess what came up?
A citysearch site came up first. Then a site called The Other Orlando. Then rinktime.com. Americantowns.com/fl/florida-skating-rinks. Floridaskating.com with a long list of skating rinks. A meetup site. family.go.com/travel site. The skating rink has a website but I could not find it ANYWHERE. I looked through 4 pages and could not find it anywhere. I finally found out the business name, looked it up under the business name, and found it.
Same thing for Ice Skating Rink and the name of that suburb, with 14,300 competing sites. There are other sites linking TO it, listing it on their sites, but the skating rink's website itself is nowhere to be found!
I've been thinking about doing the offline gold thing, so if you were approaching a business like this, how would you overcome their unbelievably sucky SEO?
My ideas: Have a tech-y type check the code & ensure that meta tags and page description and title tags are used appropriately.
Send out press releases linking to it, write articles for article directories linking to it, create a blogspot blog, squidoo lens, etc. linking to it, create more pages on the website and make sure that they have the name of the town and appropriate keyword phrases on every page - ice skating TOWN NAME, ice skating rink TOWN NAME, etc.
But I'd love to hear other suggestions. I'm just using this one place as an example, I'm not necessarily planning to approach them in particular.